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Successful eBay Selling -- Making Money That Multiplies

The two simple steps that lets you build a successful business and leverages that success to multiply your profits

This special guest article is by Jim Cockrum. Jim is a highly successful sellers on eBay and one of the most respected eBay gurus. His ebook, "The Silent Sales Machine Hiding on eBay" is the all-time, top-selling book on making money on eBay.

In this article, Jim shares the two steps that allowed him to become leverage his eBay success into far greater success.

The TWO steps to MASSIVE success

Many people get angry when they hear of a "guru" making more money TEACHING others how to do something than the guru makes doing it themselves. The real estate guru's come to mind. They earn several hundred dollars profit for a few hundred typed pages in a couple of binders. The cost to put the binder together and ship it couldn't be more than $10 or so. They sell thousands of these "Information products". Who do they think they are?? Is that a rip-off or what?

QUESTION: Would it tick you off to learn that Real Estate Guru Joe earned $500,000 last year teaching real estate investment tips while making considerable less (let's say $200,000) in his own real estate business?

That's actually a great start for this article. Your answer to that question is important and reveals a lot about your attitude and your potential for massive success.

Just as real estate guru's get asked a lot of questions about real estate success, I get asked a lot of questions about my eBay and Internet based businesses.

QUESTION: If the information and advice provided by a "guru" is helpful and proven to work then why should anyone care how much money the "guru" earns giving advice?

Many of the questions I get have a common theme. People want to know how they can succeed on the Internet and on eBay the way I have.

Do I solicit these questions? No.

Do I have a sign posted somewhere that says please send me all your questions about eBay and Internet success?

No I don't, but the questions keep coming and I'm happy to answer as many of them as I can. The questions are actually valuable to me because it tells me what is important to my customers.

I can tell you, it's very profitable being in a position where people actively seek and value your advice.

If this offends you, please stop reading now. It gets worse.

I'd like to give you my two-step theory of Internet success now.

I hear some saying, "But Jim, but Jim...are you GIVING away your secrets? What about creating competition for yourself!! Aren't you worried about that?!?!"

That used to be a concern for me, but not anymore.

I'm not afraid of competition because the eBay marketplace is growing by over 40,000 NEW MEMBERS every day. The Internet itself is growing even faster.

I'm not afraid of competition because there is a serious lack of "experts" with integrity. I want to inspire more of them to come forward!

I'm not afraid of competition because very few people are actually willing to do what it takes to have success.

Are my ideas the only path to Internet success? No, I'm not that smug! I do know however that the pattern of success I'm about to reveal to you has been repeated MANY times by others and has worked for them too.

So what are the two steps to success that have been used by so many others including me?

STEP ONE: Make a success story out of yourself.

STEP TWO: Profit as you teach others how you did it.

Not very profound is it?

If someone had told me that exact information four years ago I would have been very skeptical. Oddly enough I'm now living proof that it works. I don't have a "J-O-B" anymore (sorry for those of you who are sick of hearing me say that). The primary source of income for my family of five is my eBay and Internet based business that is run with a VERY part-time effort.

Could you duplicate this success? Maybe not. If you are stuck in a rut that you are unwilling to get out of then you probably will never see this kind of success.

I know though that many people reading this are VERY capable of duplicating this success and MANY have already done so!

WARNING:

Don't be one of the people who thinks they can become a success by skipping step one altogether and going straight to step two. That's a tough road!

It's much easier to succeed yourself first by proving that your ideas work AND THEN convince others that you know what you are talking about.

I won't tell you exactly what I was selling on eBay two years ago when my success wave hit (I do tell you in my book "The Silent Sales Machine"), but I can tell you that I was giving EXCELLENT customer service. I went above and beyond to make sure that I got 100% positive feedback on eBay for EVERY transaction. I took a loss when necessary to make sure I had happy customers. I worked harder back then than I do now because I wanted to be considered a success story on this new frontier called eBay.

I'll repeat that - I wanted to be a success story on this new frontier called eBay.

Month after month my profits grew as I sold more and more on eBay.

Then I noticed something...

My customers had a lot of questions. A lot of them were curious about my success. I started giving them answers. I found myself swamped with requests for free advice. I started a free newsletter designed to answer the most common questions my customers had. My mailing list grew like MAD. That's not a surprise because there are 40,000 new customers on eBay EVERY DAY!

Out of necessity I began charging them for my time. I did this by selling my ideas and my "system" in the form of an eBook.

I was slowly transitioning to step two of my two-step formula.

The success of my first eBook spawned the creation of my current book "The Silent Sales Machine Hiding on eBay". "The Silent Sales Machine" book is written specifically to teach people how to turn a simple part-time eBay hobby into a serious income. I didn't set out to write a best selling Book. I set out to give great customer service and my customers drove the business from there. I write my books now in response to the flow of questions I get from my customers.

It's a self perpetuating process. Good service leads to more customers with more questions which leads to more opportunities.

Many people get angry when they hear of a "guru" who makes more money TEACHING others how to do something than the guru makes doing it themselves. Instead of getting angry ask yourself "how did the guru become a guru"?

The answer to that question tells the real story.

One more example for you to consider;

Is it fair that the McDonalds Corporation earns billions in franchise fees from the thousands of McDonalds fast food franchises? The local small town McDonalds owner takes all the risks, does all the dirty work, and he still has to send that fat franchise check to McDonalds Corporate every month. Why is that?

The local owner knows that he/she couldn't operate a successful McDonalds franchise without the input, skill, advice and systems that corporate provides them.

It's safe to say that McDonalds (the corporation) is far more profitable teaching others how to run fast food restaurants than it ever could have been if it had concentrated solely on running a single McDonalds restaurant in a single city.

Again, my model for success...

STEP ONE: Make a success story out of yourself.

STEP TWO: Profit as you teach others how you did it.

Jim Cockrum
Author-"The Silent Sales Machine Hiding on eBay"

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