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Increase Your Traffic Fast with Pay-Per-Click (PPC) Advertising

Want the absolute fastest way to get visitors to your website? It's going to cost you.

That fastest method is pay-per-click (PPC) advertising. You literally can set up a PPC campaign in the mornining and have traffic coming in from it within hours, if not minutes!

No other traffic-generating strategy can bring you traffic that quickly.

What does PPC cost?

That depends on your niche. Some high-end products or services go for up to $100 per click. That's $100 per visitor.

Chances are that your niche is nowhere near those astronomical prices. And if you know what you're doing, you can get decent PPC traffic that converts into sales at a decent rate for as little as $0.05 per click.

Not a strategy learn by trial and error!

PPC is not a strategy that I recommend you go into with the idea that you'll just play around with it until you figure out what works. Each visitor costs you. You don't want to throw money out there without knowing what you're doing.

In addition, knowing what you're doing can help you bring the cost of each visitor down dramatically. That's why I recommend that you turn to the experts to get up to speed on how to do it well.

Here are the best resources I've found for PPC marketing:

17 Free AdWords Cheat Sheets and Strategies

One of the most brilliant men I've ever met is a PhD in psychology. He knows customer behavior inside and out and he applies all he knows to winning at AdWords.

And you can learn a lot from him for free! He gives away more free tips and strategies than anyone I've ever seen. For example, the link above leads to 17 free AdWords cheat sheets, MP3s and videos that show you how to attract and convert the most responsive customers in your market.

I strongly encourage you to check out what he give you. The guy is a genius!

I haven't met many people that I would unhesitatingly call a genius. Dr. Glenn Livingston is one of those few. I met Glenn at a seminar and he wowwed me with his grasp of how to discover your market's hot buttons.

He is also a whiz at AdWords, and he combines his knowledge of both on a free giveaway that he lets me offer to my readers. He provides 17 free AdWords cheat sheets, MP3s, and videos to show you how to find and convert the customers who have the greatest value to you.

It's a whale of an offer (unless you have something against FREE). It's definitely one you don't want to pass up. (See full review)

Perry Marshall's Definitive Guide to Google AdWords

I met Perry at the same seminar. He was hosting it, and he is considered by many the leading expert on Google AdWords.

His "Definitive Guide to Google AdWords" is pretty much what the title says: the most complete training you'll find on the ins and outs of succeeding with AdWords.

I had worked successfully with Google AdWords for years before I first picked this up. And I came away from reading it with a TON of new things to try—which led to a SIGNIFICANT increase in my click-throughs and conversions.

I consider this ebook a must-have for anyone who is serious about promoting their business successfully through Google AdWords. (See full review)

By the way, if you'd like to check out Perry's expertise on Google AdWord for free before you pick up his full course, he has a way you can do that. He has a 1-page cheat sheet on AdWords that he gives away as part of his free "5 Days to Success with Google AdWords" ecourse.

PPC Kahuna

PPC Kahuna gives you a hands-on approach to learning. It helps you learn as you're actually doing AdWords with the help of their proprietary tools.

This has the advantage of getting you going the fastest of any the resources I recommended. Instead of learning and then doing, you learn while doing.

And the software you work with helps remove the risk of AdWords draining your bank account while you learn how to find the AdWords sweet spots in your market. The tools are designed to find the sweet spots for you.

It helps you select the best keywords. It helps you optimize your ads. It actually can help you in more stages of your business than just AdWords.

It's geared mainly for affiliate marketers, so if you don't do any affiliate marketing, you might find some of its tools don't apply to you. There are plenty, though, to make it worth your while.

I'll have to admit that one downside exists to PPC Kahuna. It isn't always open for new members.

They operate under a strict membership limit. When they reach that number, they close the doors until slots are available again.

They have a waiting list, though. So you can sign up and be notified as soon as they have space for you. It's worth waiting for. (See full review)

AdWords Digger

If you're looking for ways to lower your AdWords cost, I've found a great free tool that does just that.

AdWord Digger goes out on the web and looks for the top sites that match the keywords you're targeting. It identifies those that are heavily visited and those who host AdSense ads.

Once you know which sites match those three criteria, you can easily get your AdWords ads placed specifically on those sites at a reduced cost.

The sites are well targeted to the very people you want to get your ad in front of. By targeting your advertising more precisely, you can get better results.

Check it out. After all, it's free!

More PPC Tips

Of all traffic-building techniques, PPC ads is the only one that can give you traffic almost instantly and is a great way to starting bringing traffic into your site while develop traffic from other, slower-starting sources.

How to profit with pay-per-click (PPC) advertising

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