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Develop repeat customers with opt-in email promotion

One of the most overlooked strategies among new business owners is email marketing. I'm not talking about blasting out spam through one of the spammers whose unsolicited email in your inbox promises to "send your emails to thousands of interested customers."

You should definitely ignore those hucksters. What I'm talking about is building a list of subscribers and growing your relationship with them so you can keep your product in front of their minds.

I know. Things like "building a list" or "setting up autoresponder series" sound unfamiliar and challenging.

The benefits of doing this are enormous, though. And these processes are easier than you think. You just have to get started and build momentum.

aWeber Autoresponder System

This industry-standard autoresponder system enables you to develop an opt-in list of customers and communicate with them regularly and automatically.

Developing an opt-in list of customers is not an optional part of promoting your site.

It is four times easier to persuade a visitor who has bought from you before to buy again than one who hasn't. Furthermore, attracting new customers costs far more than nurturing your existing customers.

Because of these facts, I know of NO successful marketing expert who DOESN'T consider it essential to build and nurture an opt-in list of existing customers and prospective customers.

And aWeber is the best stand-alone autoresponder service I know of. (See review)

List Building Class

This brand new course puts the knowledge of one of the biggest and most trusted list-builders on the Web into a comprehensive course. Creator Jim Cockrum has lists that number into the hundreds of thousands, so you know he knows how to build lists.

Jim always seems to be ahead of the curve when it comes to marketing. He's a true outside-the-box thinker. And he consistently rates as the #1, most trusted marketing teacher on sites like IMReportCard.com.

Not sure his comprehensive course will help you? Just go to the List Building Class info page and sign up to receive one of the videos from the class free. (Scroll down the page until you come to the "Sign up for a free sample video from the course?" box.) Check it out and see if it doesn't give you the help you need to build a large, responsive list.

List Marketing Formula

This course lays out a proven formula for building your list and marketing to it. It takes you through every step of both list building and what to do once you've built your list.

You get all that information, plus templates designed to get visitors to subscribe. If you want to increase your subscribers and make your marketing to them more effective, this looks like a great way to give yourself that needed boost.

1Shopping Cart

If you're selling any kind of goods on your site, you need a shopping cart anyway, and 1Shopping Cart gives you an excellent shopping cart and much more.

It also provides broadcast mailing functions so you can contact existing customers. And it enables you to set up autoresponders and automates the process of building forms so you can easily incorporate opt-in forms to your website.

Hey, I figure that if you're going to have a shopping cart anyway, you might as well have one that does double duty, triple duty, and even more! I consider 1Shopping Cart the Swiss army knive of shopping carts (See review)

Autoresponder Magic

Autoresponder Magic gives you tested and successful templates you can use to get you going on writing autoresponder messages for your list.

As I say, each template is based on top-selling autoresponder messages from top online marketers. All you have to do is plug your information into the templates and load them into your autoresponder series.

Million-Dollar Emails

Million-Dollar Emails works in much the same way as Autoresponder Magic. It, too, gives you proven templates drawn from sales-generating templates.

Plug your information into the template and use it to write persuasive emails without having to agonize over what to write and how to word it.

Just a word about their information page. The page looks a little dated. It quotes data from 2001 and 2004. I don't know why they haven't updated their page, but the templates you get from them work as well now as they did back then. So I wouldn't worry about the dates.

List-Builder Pro

This complete lead generation/list-building system is the system of choice for some of the most successful marketers around. If this is what they've chosen after testing all the other options for attracting subscribers to their lists, I'd say, "Enough said."

One warning, though. This system doesn't work with AWeber or GetResponse autoresponder services. So if you use either of these, this is not the service you want to get leads through.

How to Use E-mail to Skyrocket Your Sales Without Burning a Hole in Your Pocket!

Discover the top 5 ways you can use e-mail right now to promote your website, increase your sales and market your business locally. without blowing your budget.

SpamCheckIt!

This FREE spam-checking service helps you identify any elements in your email marketing messages that could get your email flagged as spam and filtered

How to Make Your Ezine a Subscriber Magnet

This free ecourse reveals powerful strategies you can use to take your list to the next level. Discover the Seven Keys to drawing subscribers to your ezine.

Find out more

More Tips About Using Opt-in Email to Bring Your Customers Back

It's four times easier sell to someone who's already bought from your website than to create a new customer who's never bought from you before. Don't let the customers who are prime candidates to buy from you again—and again—get away from you. Encourage them to continue the relationship they've started with your Internet business by getting them to accept further info and offers from your website business

Selling to your customers... again... and again... and again...

Effective methods for customer follow-up

Making Your Autoresponder Emails More Effective

Six Ways to Build Your Mailing List

Increase Your Sales From Your Most Willing-to-Buy Customers

Increase your newsletter and ezine subscriptions by submitting to directories

Finding the best times and best formats for your opt-in newsletter broadcasts

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