Are You So Focused on Winning the SEO Battle that You're Losing the War?
Achieve a balance that makes your search engine optimization work toward sales instead of against them
How do you approach improving your site? Do you try to outwit or outperform? It's easier to focus on the latest search engine optimization tip you've read and to hope it will make all your sales dreams fall in place than it is to master the most important part of your business.
Chasing the latest magic formula for success focuses us on details we feel we can control. But thinking that those little details - a new seo tip, a clever linking strategy - will bring magical results is blind faith.
Focusing on the most important aspect of your business
So what's this most important aspect of your business that the little details can easily blind us to? It's our visitors' needs. Put yourself in their shoes for a moment.
You have a problem and you go to a search engine to find some info about it. You look over the listings for one that looks like it will help, and you click on it. You arrive at the site and what do you do?
Do you think, "This page is so well optimized for my keyword that I'd better find something to buy from it"? Not a chance! What you more likely think is, "OK, where's my solution?"
Visitors arrive at your site with their defenses up. "OK, this looks promising, but now I want to see results." Even with the best search engine optimization and the highest rankings they come in resistant to buying from you.
How to overcome your visitors' resistance
So how do you overcome this resistance? By doing exactly what you just did - by putting yourself in their shoes and understanding what they're looking for. Look at your site the way they look at it and make sure it gives them their answers in a way that meets their needs.
What's the point?
So what's the point of learning how to get our websites in front of more people? Winning the SEO battle is not the point of what you're in business to do - unless you're satisfied with nothing more than feeding your ego with traffic numbers or rankings. Getting our websites in front of more people has value only if we use it as a step toward fulfilling the larger goal of providing people with something they need.
Most people running a business online are content to set their goals low, on merely continuing to improve their statistics, without putting their ultimate focus on how to best serve their visitors' needs.
Granted, it's great to end up with a big, high ranking, high traffic site, but would you like have rankings and traffic that gets a disappointing level of sales purely by luck? Or would you like a site that combines good ranking and traffic with sales that meet its full
potential?
Details don't bring success. Focusing on all the elements that lead your visitors to buy does.
Helping you become the successful business owner you want to be.
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