Making Your Autoresponder Emails More Effective

Professionally designed email templates help make your autoresponder emails more profitable

This special guest article is by Tom Kulzer. Tom is President and CEO of aWeber Communications.

In this article Tom reveals new ways to increase the effectiveness of your autoresponder marketing.

How do I make my emails look good?

For over a year now you have been able to point and click to create stylish formatted HTML messages with our built in editor, but you probably don't have time or an eye for graphic design.

Use our email templates free with every standard AWeber account.

My graphic designer girlfriend frequently tells me that I'm graphically impaired. She doesn't work at AWeber but our graphic design maverick Eric Centeno does, and he's been hard at work for the last 5+ weeks developing 51 email templates just for you.

Why use styled HTML email?

There are many advantages to using HTML email:

• Branding: Include your company logo.
• Recognition: Make your emails feel like your website with a similar design.
• Tracking: Estimate the number of times your messages are opened by recipients.
• Highlighting: Use bold, colors, and fonts to draw attention to important parts of your message.
• Compatibility: Send HTML and text messages at the same time and email programs that can't display HTML will automatically display the text only message.
• Images: Display images to reinforce your message, but make sure the email still looks okay with images turned off.
• Links: Have website links with text descriptions instead of long ugly URLs.

Design Considerations for Email:

HTML for email is significantly different than designing for a website. Special care was taken in designing these templates for:

• How messages look when images are turned off.
• HTML display in popular email clients such as Outlook, Mozilla Thunderbird, Eudora, etc.
• HTML display in popular web clients like Yahoo, Hotmail, and Gmail.
• CAN-SPAM compliance with postal address and unsubscribe link inclusion.

Using Templates is Simple:

Using a template with AWeber is as simple as 1 click.

• Login to create a new follow up or newsletter message and you will see a "Select a Template" dialog box.
• Scroll thru the available templates to find a design that you like.
• Click "Load Template" and the HTML is automatically loaded.
• Use the point and click editor to add your text to the template.

Watch a 2 minute template tutorial video.

Template Examples:

View a small sample of our many templates.

Helping you become the successful business owner you want to be.

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