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This special guest article by a Mitch Tarr, a top assistant to super marketer Derek Gehl. Mitch gives a case study of the dramatic results one new business owner received in achieving top rankings on Google, with a little help from experts like Mitch in the Internet Entrepreneur's Club.
Put these tips to work in your business to give a big boost to your rankings. And check out the Internet Entrepreneur's Club if you feel the kind of help they gave Peter can help you, too.
Case Study: How to get a #1 ranking in Google -- in 6 DAYS
By Mitch Tarr
Peter Cunningham recently launched a site selling a series of eBooks about salt water aquariums. At the end of March, he came to the Internet Entrepreneur Club forum looking for suggestions on how to get more qualified traffic to his new site.
Here are the traffic strategies he'd implemented up to that point -- in Peter's own words:
"I have optimised the site as per the instructions at Search Marketing Lab, started submitting articles, updating my blog, done a press release, created a couple of viral books which are doing the rounds and slowly started submitting to directories. I have also changed my signature in some forums I am active in."
(I love this guy -- he's done a great job of learning the "IMC Way" and putting all our favorite strategies into practice.)
One of our more advanced Club members advised Peter to put more effort into his blog and focus on using it as a traffic source.
Andrew Mallory -- an IMC mentor and expert forum contributor -- seconded that suggestion. Here's what he told Peter to do:
- Keep blogging
- Make sure your blog is being "pinged"
- Submit your blog to blog directories
- Write articles that have your best keyword phrases as titles -- wait until they have been indexed by Google and submit them to article sites
- Spread your signature block around
- Look for blogs that are in your niche. Comment on them
- Look for forums that are in your niche. Ask and answer questions. Let them know about your free guides and services, like your free classifieds
- Look for joint venture partners to leverage their reach and cross-sell each other's products
- Submit ads to free ad websites and advertise your free classifieds!
Peter then asked for some input on how he could improve the look and performance of his blog. One of our advanced members told him to write his blog entries in a more personal tone. Andrew Mallory backed that up by advising Peter to...
- Be more specific in his "Categories" section in the side bar -- e.g. say,: "aquarium articles" instead of "articles" and use benefits and keyphrases.
- Edit his HTML template to include meta tags, if possible, so he could insert his top keyword phrases into them.
- Include keyword-rich <alt> tags with his images.
- Create a blog description that is keyword-rich and focuses on what the chief benefits of reading the blog are.
- Include an opt-in offer on your blog.
- Start a campaign to get comments on your posts.
On April 4th, Peter wrote back. He thanked everyone for their suggestions and promised to put them into practice right away.
On April 9 -- just 5 days later -- Peter came back to the forum, bursting with excitement...
In less than a week, he'd scored a first-page ranking in Google and Yahoo for ALL of the keyword phrases he'd been targeting with his blog entries. In some cases, he was in the #1 spot!
So it just goes to show you -- using a blog to get good search engine rankings QUICKLY really does work.
To check out Peter's blog, click here.
To read the entire discussion thread and find out what else our advanced members and experts had to say about Peter's business-growing efforts, click here.
(You'll need to scroll UP from there to read the whole thread.)
[Note: Mitch Tarr is IMC's Vice President of Marketing. When he's not busy helping Derek run the show, you can find him hanging out and offering advice in The Internet Entrepreneur Club.]
ABOUT THE AUTHOR: Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he's used to grow $25 into over $60 Million in online sales, visit: http://www.OneStopWebSupport.com/insidersecrets
Helping you become the successful business owner you want to be.
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