Niche marketing tools
Tools to help you find profitable niches for web businesses or online auctions
Finding niches for website businesses
The first step in finding profitable niches is to learn what people are searching for.
NicheBOT
NicheBOT has has overtaken some stiff competition to become my favorite keyword tool. NicheBOT has grown steadily from a small, free keyword tool, to the most complete keyword tool around.
NicheBOT draws search counts directly from Google, giving you the chance to base your decisions directly on the search engine that is most important to rank well with. NicheBOT also draws data from a wide range of other keyword tools, including Wordtracker and Keyword Discovery, to give you the best features of other keyword tools.
I know of no keyword tool from which you can mine as much useful information for finding a profitable niche than NicheBOT. And with a 14-day, $1 trial membership, you can't go wrong!
Wordtracker
To research this on the search engines, I have used Wordtracker since I first starting in Internet marketing in 2002.
Wordtracker lets you find what people online are searching for by revealing what keywords they use.
With a 7-day free trial, you can research keywords to find not only what terms are most searched, but how much competition you have for them.
All you have to do is build your keyword list through one of their keyword research tools and then do a competition search on them. Wordtracker will return a list showing both demand for your keywords and competition for them - and will calculate which keywords offer the best chance of ranking well for them.
Keyword Results Analyzer
Keyword Results Analyzer (KRA) is a slick tool that takes the raw results you can download from Wordtracker or NicheBOT, and sorts them neatly into related niches - a real time-saver if you do any amount of niche research!
SiteBuildIt!
And if you're still at square one with your online business, give strong consideration to building your site through SiteBuildIt!
This outstanding site-building package includes advanced niche-finding tools in a complete package that includes:
- Domain name
- Hosting
- Easy site-building and graphics tools
- Rank-checking tools
- Some of the best step-by-step tutorials on building not only a website, but a profitable business
- An incredible community of experienced site-builders to help you through every step of building your site
- All the other tools you need to carry out any type of promotion for it
Forget all the other so-called web-building solutions. This has everything you need AND a lengthy track record of PROVEN success in helping new online businesses succeed.
Auction niche-finding tools
Hot Item Finder
Hot Item Finder tracks down the hot products that interest you. Type in a category and Hot Item Finder will instantly create a report of the items in that category that are getting the most bids.
You can use it to track the number of bids on items or the number of hits on a keyword, or you can use it to find the best keywords to use in creating traffic-generating titles. It really streamlines your product research.
Auction Yen
Auction Yen identifies products that people want to buy on eBay, but that no one is selling. Sounds perfect, doesn't it?
It downloads and analyzes postings from eBay's Want It Now section. Potential buyers post on Want It Now when they don't find what they're looking for.
Auction Yen looks for search terms that appear repeatedly in the Want It Now categories or keywords that you specify and then shows you which products have the most searches and least competition. And you can check this video about Auction Yen that shows you exactly how you can use it to find products that people want to buy.
Final thoughts
These should give you a start in finding niches that you can profit from. Find a solid niche and you'll be far ahead of all the other businesses that never get beyond playing copycat of established ones.

Jeff is a seven-year veteran of Internet marketing who has made his living through affiliate marketing, eBay selling, consulting, and through helping small businesses get established on the Web.
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