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Best niche marketing tools

Personal recommendations for niche marketing tools: for web businesses or online auctions

The first step in finding profitable niches is to learn what people are searching for.

The following tools are ones that I consider best for finding niche markets for website businesses or auction businesses, respectively. Let's start with niche research tools for website businesses.

Best niche marketing tools for website businesses

NicheBOT

NicheBOT has has overtaken some stiff competition to become my favorite keyword tool. NicheBOT has grown steadily from a small, free keyword tool, to the most complete keyword tool around.

NicheBOT draws search counts directly from Google. This gives you the chance to base your keyword decisions directly on the search engine that is most important to rank well with.

NicheBOT also draws data from a wide range of other keyword tools, including Wordtracker and Keyword Discovery. This gives you the best features of other niche marketing keyword tools, as well as a wide variety of angles from which to explore potential niche keywords.

I know of no keyword tool from which you can mine as much useful information for finding a profitable niche than NicheBOT. And with a 14-day, $1 trial membership, you can't go wrong!

Wordtracker

Wordtracker was the first niche marketing tool I used when I started Internet marketing in 2002. Although I feel NicheBOT has now surpassed it as the premier niche marketing tool, I still would not hesitate to recommend Wordtracker as one of the best.

With a 7-day free trial, you can research keywords to find not only what keywords are most searched, but how much competition you have for them.

Build your keyword list through one of their keyword research tools. Then do a competition search on them. Wordtracker will return a list showing both demand for your keywords and competition for them - and will calculate which keywords offer the best chance of ranking well for them.

The one place where you might prefer Wordtracker over NicheBOT is in Wordtracker's simplicity.

NicheBOT gives you access to far more data from far more sources. I like the many different ways the NicheBOT lets me examine potential niches. Not everyone wants to go into as much depth in their niche market research, though.

If you prefer a simpler, more straightforward approach in keyword tools, Wordtracker is probably your better choice. It gives you the most important data quickly.

SiteBuildIt!

If you plan to build a website business but haven't started it yet, give strong consideration to building your site through SiteBuildIt!

SiteBuildIt! is, in my opinion, the best site-building package available. It doesn't just help you build the site itself. It lets you build a complete and profitable business.

That means it helps you do your niche marketing research before you start building. That way, your finished site is ready, right from the start, to target a profitable niche market.

SiteBuildIt! gives advanced niche marketing tools in a complete business-building package that also includes all of the following site-building and marketing tools, all built right in:

• Domain name
• Hosting
• Easy site-building and graphics tools
• Rank-checking tools
• Some of the best step-by-step tutorials on building not only a website, but a profitable business
• Tools to help you easily tap into the enormous marketing potential of Web 2.0 features
• An incredible community of experienced site-builders to help you through every step of building your site
• All the other tools you need to carry out any type of promotion for it

If you haven't started your website yet, forget about all the other so-called web-building solutions. SiteBuildIt!'s package of web marketing tools—including those for niche marketing—will give you everything you need.

AND it has a lengthy track record of PROVEN success in helping new online businesses succeed.

Best niche-marketing tools for auction sellers

Hot Item Finder

Hot Item Finder tracks down the hot products that interest you. Type in whatever eBay category interests you and Hot Item Finder creates a report of the items in that category that are getting the most bids. This helps you identify hot eBay niches for auction selling.

You can use Hot Item Finder to track the number of bids on items or the number of hits on a keyword, or you can use it to find the best keywords to use in creating traffic-generating titles. It really streamlines your niche marketing research for eBay.

Auction Yen

Auction Yen identifies products that people want to buy on eBay, but that no one is selling. Sounds perfect, doesn't it?

It downloads and analyzes postings from eBay's Want It Now section. Potential buyers post on Want It Now when they don't find what they're looking for.

Auction Yen looks for search terms that appear repeatedly in the Want It Now categories or keywords that you specify. It then shows you which products have the most searches and least competition.

And you can check this video about Auction Yen that shows you exactly how you can use it to find products that people want to buy.

Best niche marketing tool with direct access to products to sell

Worldwide Brands Wholesale Directory

I'm not sure where best to list Worldwide Brands. Its main purpose isn't for niche marketing research. Its main purpose is to give you access to wholesalers who want resellers like you to sell their products.

Yet its combination of niche marketing tools and product finding tools makes a powerful combination that I've used again and again to find both profitable niche markets and the products to sell to them.

Worldwide Brands is the largest and best wholesale directory on the planet. It lists over 8 million wholesale products available for you to resell.

The reason I list it here among niche marketing tools is because when you search for a niche or product, it also searches both ebay and the Web simultaneously, to get an feel for how much demand there is for the product, and how much competition you would face in selling it.

The calculation it returns is very simple—a rating from 0 to 100. The higher the rating, the more profitable that niche or that specific product is likely to be.

If the rating is high enough (I find that most niches receive a rating of around 24), you can look through the list of suppliers to see what specific products of theirs you can sell.

As I say, the niche marketing tool in Worldwide Brands is fairly basic. It's quick, though, and it's easy to use. And you have immediate access to a list of suppliers who sell products in that niche.

What with it being tied to a massive database of available products, Wordwide brands is definitely a niche marketing option worth considering.

Final thoughts

Check out whatever niche marketing tools listed above that best fit your business and your work preferences. These tools will prove invaluable in finding niches that you can profit from.

Use these tools to find a solid niche. You'll be far ahead of all the other businesses that never get beyond playing copycat of established ones.

Jeff is a seven-year veteran of Internet marketing who has made his living through affiliate marketing, eBay selling, consulting, and through helping small businesses get established on the Web.

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