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Step 5: Create your Internet business to establish an ongoing relationship with your buyers
Most Internet businesses come across as anonymous and impersonal—which only heightens people's hesitency to buy. If you want to create your website to sell, you need to go against that pattern.
No, you don't need to promise to marry your customers to get them to buy. But you'd better know what they need and how to get past their hesitency if you want your own Internet business to succeed.
Understanding what your website customers need
Designing your site so your visitors buy
It matters how your website looks. Creating a clean, uncluttered website that inspires trust will increase your sales. So how do you create your website to match what your buyers are looking for? These tips should help.
Writing to persuade your visitors to buy
A prime principle of selling is that "people decide to buy with their hearts, and then convince their heads to go along with the decision." How do you build that into your website? The following articles should help.
Promoting your products with online video
Search engine optimization to ensure your website gets found
Writing content that appeals to people and writing content that appeals to the search engines should never be two separate things. As search engines keep getting more sophisticated in their ability to judge the kind of content searchers are seeking, good search engine optimization and good copywriting become ever more closely related. Here are some articles to guide you into making sure your well-written content also appeals to the search engines.
Using autoresponders to turn your customers into loyal, repeat customers
It's four times easier sell to someone who's already bought from your website than to create a new customer who's never bought from you before. Don't let the customers who are prime candidates to buy from you again—and again—get away from you. Encourage them to continue the relationship they've started with your Internet business by getting them to accept further info and offers from your website business
Step 5. Tools to help you create your website to establish an ongoing relationship with your buyers
SiteBuildIt! — Optimization, copywriting, and building relationships with your visitors are only parts of this full-featured tool for planning, building and promoting a profitable online business.
It's built-in optimization tool helps you build your pages fully optimized for the search engines. It also includes a built-in autoresponder system and newsletter publishing capabilities to help you build an opt-in list of customers that you can build into loyal, repeat customers.
As far as I'm concerned, there's simply no product that does puts together more essential tools into one package to help you succeed. (See review) |
Jim Edwards' The Net Reporter Marketing Strategies Site — Jim Edwards, one of the most admired Internet marketers, takes you through all the steps of setting up a business online.
This comprehensive treasure-trove of marketing know-how excels in showing you how to build relationships with your customers that will get them not only making that crucial first purchase, but repeated purchases as well.
This site is packed full of valuable tips and strategies to help you in whatever point you're at in building your Internet business. (See review)
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Insider Secrets to Marketing Your Business on the Internet — Insider Secrets is a step-by-step guide that walks you through all the steps to planning, building, and promoting a profitable business online.
And in the nitty-gritty of attracting visitors and turning them into buyers is one of the area where this guide really shines. Over the course of three chapters, you learn how to write persuasive content for your site, how to build search-engine-friendly web pages, and how to start and build an opt-in list of customers (See review) |
Trafficology — This marketing resource site offers perhaps the largest library of advanced marketing tips available anywhere on the Internet.
And when I say advanced, I mean it. What you find in their huge library of resources comes from perhaps the most impressive group of top Internet marketers ever assembled in one place. And the information these experts give (both in the site's archives and in the monthly tip-jammed CDs) are a gold-mine of advanced techniques.
This site is NOT the place for a raw beginner to start. But once you have a little experience under your belt, it is definitely where you want to go for promotional tips that can make your site soar. (See review) |
Ultimate Seminar Videos — Cory Rudl's Ultimate Seminar Videos bring you tips from one of Internet marketings top experts on how to write copy for your site and promote it successfully |
Accelerated Internet Wealth Video Series — This comprehensive video series describes how to build your rankings on the search engines, and includes simple tricks for engaging your customers so deeply in your offers that it's almost impossible for them NOT to buy from you |
Make Your Site Sell! — Make Your Site Sell is a huge, FREE, four-volume set of ebooks that walk you step by step through the process of building a profitable online business.
Its greatest strength is in its HUMUNGEOUS volume three that gives in-depth info on how to craft your website and your words to persuade your visitors to buy |
SEO Website Builder — This website building tool doubles as a search engine optimization tool, sitemap creator, link directory generator and much more, helping you to build and promote fully optimized pages |
James Martell Affiliate Buzz — This audio newsletter for affiliate marketers brings the insight of affiliate marketing expert James Martell into your home twice a month |
Writing content that convinces your visitors to buy—effective copywriting
Make Your Content PREsell! — This ebook covers an important aspect of writing that most copywriting ebooks don't: how to write clear, trust-inspiring content that puts your customers in a frame of mind that makes them more willing to accept the persuasive writing that your PREselling leads them into.
As such, this ebook is essential, especially for those whose sites use the affiliate model of monetization. And, best yet, it's FREE, so there's no reason not to get it. (See review) |
Make Your Words Sell! — This FREE ebook is a copywriting classic written by two of the most respected copywriters in the business.
You'll learn to write persuasive website content that convinces your visitors to buy |
Netwriting Master's Course — You can download this FREE ebook by special arrangement to help you get started in writing persuasive content for your site |
First Website Builder — First Website Builder is written specifically for those who are new to Internet marketing.
Volume two of this three volume tutorial written specifically to help someone creating their first website succeed, helps you write content that grabs your customers' attention |
Search engine positioning tutorials
Totally Unfair Advantage to Winning the Search Engine Wars — Just starting to wade through the multitude of opinions about search engine positioning? This massive ebook gives you what to do, what not to do, and specific tips for ranking in each search engine.
This ebook is a personal favorite of mine; back when I started, it took me from being a complete novice in search engine optimization to winning top ten search engine rankings on my very first website.
And that fact that it helped me like that years ago does NOT imply that the information in this ebook is out of date. They update it every month, and throw in a subscription to the members-only SEO site that I have found to be the most useful site over the years at keeping me up to date with developments in the field of search engine optimization. (See review) |
Search Engine Marketing Lab — Want to be on the cutting edge of what works and what doesn't in search engine optimization? Want access to the insights of top SEOs of a company that has made over $56 million online?
Search Engine Marketing Lab gives you ongoing access to some of the top minds in SEO, people who are testing and experimenting full time. You'll stay up to date with their findings as THEIR DISCOVERIES OCCUR. Think of the advantage this will give you. |
Battle for the Top Ten — This ebook gives you the tips to help you succeed in ranking in the search engines, plus some advanced, bonus tips that you rarely hear about elsewhere, all in an easy-to-read ebook |
The Totally Non-Technical Guide to Having a Successful Website — This ebook, targeted toward beginning webmasters, shows you how to make the little changes to your web pages that mean a lot to your search engine positioning |
Search engine positioning tools
Search Engine Optimizer — This easy-to-use software identifies any potential ranking-killing problems with your pages before you upload them to your site. |
Sitemap Creator — This simple tool helps you to build a search-engine-friendly sitemap to ensure that all of your pages are spidered |
Developing repeat customers with opt-in email promotion
aWeber Autoresponder System — This industry-standard autoresponder system enables you to develop an opt-in list of customers and communicate with them regularly and automatically.
Developing an opt-in list of customers is not an optional part of promoting your site.
It is four times easier to persuade a visitor who has bought from you before to buy again than one who hasn't. Furthermore, attracting new customers costs far more than nurturing your existing customers.
Because of these facts, I know of NO successful marketing expert who DOESN'T consider it essential to build and nurture an opt-in list of existing customers and prospective customers.
And aWeber is the best stand-alone autoresponder service I know of. |
1Shopping Cart — If you're selling any kind of goods on your site, you need a shopping cart anyway, and 1Shopping Cart gives you an excellent shopping cart and much more.
It also provides broadcast mailing functions so you can contact existing customers. And it enables you to set up autoresponders and automates the process of building forms so you can easily incorporate opt-in forms to your website.
Hey, I figure that if you're going to have a shopping cart anyway, you might as well have one that does double duty, triple duty, and even more! I consider 1Shopping Cart the Swiss army knive of shopping carts (See review) |
Email Marketing eBook — Internet marketing pioneer Corey Rudl's own personal tips on building your email list, automating your email marketing, getting your opt-in emails past the spam filters AND avoiding the silent income killers that keep your email marketing from reaching its full potential |
Mail Loop — This complete email system automates all of your email and email marketing needs |
The Business Guide to Permission Email Marketing — This exceptional ebook is derived from years of email marketing experience. It guides you through the most critical ingredients of an opt-in email message to ensure your email promotion gets through and makes a positive impact on your buyers |
SpamCheckIt! — This FREE spam-checking service helps you identify any elements in your email marketing messages that could get your email flagged as spam and filtered |
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