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Step 6: Promote your Internet business to attract more buyers

Having created your website to build and maintain a relationship with your buyers, you need to bring them in. The following will help you start building the traffic into your Internet business.

Check out tools and tips for promoting your site on the following promotion strategies below:

• Search engine optimization
• Pay-Per-Click (PPC) Advertising
• Article Marketing
• Online Video
• Attracting Incoming Links
• Social Networking
• Creating Your Own Affiliate Program
• Creating Joint Ventures with Other Businesses

Site-Building Tools with Built-in Traffic Building Features

If you haven't yet started building your site, there's good news for you. You don't have to settle for a site-building tool that does nothing more than build your site.

You can build your site with a site-building tool that also has built in tools to help you promote it in multiple ways as well. (see more about these site-building tools with built-in promotional helps)

Traffic-Building Training, Tips, and Tutorials

You don't want to stop at just building your website. You also need to promote it! Here are some of the best tools I've found to help you promote your business online.

The most comprehensive of them are training sites that take you through new traffic-generating strategies every month. Others are guides that help you with tips and ideas.

Find the ones that best fit your needs and check them out. Don't expect visitors to find you on their own. Find ways to attract them to your site. (see more about traffic-building training, tips, and tutorials)

Increasing Your Traffic with Search Engine Optimization (SEO)

Search engine optimization (SEO) is usually the first strategy that new business owners think of when they consider how to promote their business. It's certainly effective. And, when you do it yourself, it's free.

Ah, but there's the rub. How are you going to do it yourself if you don't know how? Here's where I come in to help.

SEO isn't as hard as you think. Learn the basics and you can optimize your site fairly effectively. Study it well, and you can leapfrog your site over a lot of competitors. How can you learn SEO? (see more about search engine optimization)

Training to Increase Your Traffic with Pay-Per-Click Advertising

Pay-per-click marketing is the fastest way to get traffic to your site. It's not free, though. You pay for each visitor who clicks on your link.

And PPC is not a strategy that I recommend you go into with the idea that you'll just play around with it until you figure out what works. Each visitor costs you. You don't want to throw money out there without knowing what you're doing.

In addition, knowing what you're doing can help you bring the cost of each visitor down dramatically. That's why I recommend that you turn to the experts to get up to speed on how to do it well. (see more about PPC marketing)

Tools and Training for Increasing Your Traffic with Article Marketing

Trying to build traffic to your website without spending any money? Then article marketing is for you.

Article marketing reaches targeted traffic. It's not something where you throw up just anything and get results.

What it takes is time—and a willingness to understand what publishers and searchers are looking for. (see more about article marketing)

Tools for Promoting Your Business with Online Video

One of the fastest growing ways to promote your site is with video. YouTube and other video-sharing sites are exploding.

More and more, people online are expecting to find video. Don't be left behind!

Have you steered away from video because you believe it is too technical to do? Nothing could be further from the truth!

Technology makes it easy for anyone with a video camera (and even people who don't have one) to make videos and promote their websites with them online. How do you get started promoting your business with online video? (see more about online video promotion)

Linking tools and tutorials

If you ask any search engine optimization expert what is most important to your rankings, the expert will answer, "Quality inbound links."

Those quality inbound links are essential to your search engine rankings. They will push you above competitors who are otherwise equal to your relevance in every other factor.

How do you find quality inbound links, though? (see more about linking)

Social Media Marketing Tools and Tutorials

No question about it. Social media are becoming more and more important in attracting visitors to your site.

It's not as simple as merely signing up for Facebook, though, and posting repeatedly, "Hey, everybody! Come buy something from me!"

Actions like that will have the exact opposite effect of what you wish. Social media marketing takes a much different approach. How can you get the most out of this red-hot phenomenon? (see more about social media marketing)

Tools to Increase Your Traffic through Your own Affiliate Program

Want to hire a sales force that you pay only when they make a sale? Sound too good to be true? It is true. That is what starting your own affiliate program for your product gives you.

Your own affiliate helps you reach customers who might otherwise have never heard of you. It takes special tools, though. Where do you get them? (see more about creating an your own affiliate program)

Promoting Joint Ventures to Attract Other People's Traffic

A great way to reach potential customers that you otherwise might never reach is by doing Joint Ventures with other marketers whose product is related to yours, but not in direct competition.

Many businesses who sell related products would be happy to promote your product or service in return for a commission on the sales.

Approaching other marketers whom you don't know can be uncomfortable, though. How do you get started in seeking joint venture partners? (see more about promoting joint ventures)

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