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Best Copywriting and Search Engine Positioning Tools to Help Your Business Succeed
Proven copywriting and ranking tools to build your website profits
Copywriting and search engine positioning tools on this page are ones I either use regularly in my own work, or alternatives recommended by other webmasters whose opinions are backed by their success.
These tools are ones that help you complete the fifth step toward starting a successful business online: building your website so it develops an ongoing relationship with your customers.
They help you create a site that makes your visitors want to come back so that you build a strong and loyal customer base.
To find tools for the other steps, see the links at the left.
Step 5. Tools to help you create your website to establish an ongoing relationship with your buyers
SiteBuildIt! — Optimization, copywriting, and building relationships with your visitors are only parts of this full-featured tool for planning, building and promoting a profitable online business.
It's built-in optimization tool helps you build your pages fully optimized for the search engines. It also includes a built-in autoresponder system and newsletter publishing capabilities to help you build an opt-in list of customers that you can build into loyal, repeat customers.
As far as I'm concerned, there's simply no product that does puts together more essential tools into one package to help you succeed. (See review) |
Jim Edwards' The Net Reporter Marketing Strategies Site — Jim Edwards, one of the most admired Internet marketers, takes you through all the steps of setting up a business online.
This comprehensive treasure-trove of marketing know-how excels in showing you how to build relationships with your customers that will get them not only making that crucial first purchase, but repeated purchases as well.
This site is packed full of valuable tips and strategies to help you in whatever point you're at in building your Internet business. (See review)
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Insider Secrets to Marketing Your Business on the Internet — Insider Secrets is a step-by-step guide that walks you through all the steps to planning, building, and promoting a profitable business online.
And in the nitty-gritty of attracting visitors and turning them into buyers is one of the area where this guide really shines. Over the course of three chapters, you learn how to write persuasive content for your site, how to build search-engine-friendly web pages, and how to start and build an opt-in list of customers (See review) |
Trafficology — This marketing resource site offers perhaps the largest library of advanced marketing tips available anywhere on the Internet.
And when I say advanced, I mean it. What you find in their huge library of resources comes from perhaps the most impressive group of top Internet marketers ever assembled in one place. And the information these experts give (both in the site's archives and in the monthly tip-jammed CDs) are a gold-mine of advanced techniques.
This site is NOT the place for a raw beginner to start. But once you have a little experience under your belt, it is definitely where you want to go for promotional tips that can make your site soar. (See review) |
Ultimate Seminar Videos — Cory Rudl's Ultimate Seminar Videos bring you tips from one of Internet marketings top experts on how to write copy for your site and promote it successfully |
Accelerated Internet Wealth Video Series — This comprehensive video series describes how to build your rankings on the search engines, and includes simple tricks for engaging your customers so deeply in your offers that it's almost impossible for them NOT to buy from you |
Make Your Site Sell! — Make Your Site Sell is a huge, FREE, four-volume set of ebooks that walk you step by step through the process of building a profitable online business.
Its greatest strength is in its HUMUNGEOUS volume three that gives in-depth info on how to craft your website and your words to persuade your visitors to buy |
SEO Website Builder — This website building tool doubles as a search engine optimization tool, sitemap creator, link directory generator and much more, helping you to build and promote fully optimized pages |
James Martell Affiliate Buzz — This audio newsletter for affiliate marketers brings the insight of affiliate marketing expert James Martell into your home twice a month |
Writing content that convinces your visitors to buy—effective copywriting
Make Your Content PREsell! — This ebook covers an important aspect of writing that most copywriting ebooks don't: how to write clear, trust-inspiring content that puts your customers in a frame of mind that makes them more willing to accept the persuasive writing that your PREselling leads them into.
As such, this ebook is essential, especially for those whose sites use the affiliate model of monetization. And, best yet, it's FREE, so there's no reason not to get it. (See review) |
Make Your Words Sell! — This FREE ebook is a copywriting classic written by two of the most respected copywriters in the business.
You'll learn to write persuasive website content that convinces your visitors to buy |
Netwriting Master's Course — You can download this FREE ebook by special arrangement to help you get started in writing persuasive content for your site |
First Website Builder — First Website Builder is written specifically for those who are new to Internet marketing.
Volume two of this three volume tutorial written specifically to help someone creating their first website succeed, helps you write content that grabs your customers' attention |
Search engine positioning tutorials
Totally Unfair Advantage to Winning the Search Engine Wars — Just starting to wade through the multitude of opinions about search engine positioning? This massive ebook gives you what to do, what not to do, and specific tips for ranking in each search engine.
This ebook is a personal favorite of mine; back when I started, it took me from being a complete novice in search engine optimization to winning top ten search engine rankings on my very first website.
And that fact that it helped me like that years ago does NOT imply that the information in this ebook is out of date. They update it every month, and throw in a subscription to the members-only SEO site that I have found to be the most useful site over the years at keeping me up to date with developments in the field of search engine optimization. (See review) |
Search Engine Marketing Lab — Want to be on the cutting edge of what works and what doesn't in search engine optimization? Want access to the insights of top SEOs of a company that has made over $56 million online?
Search Engine Marketing Lab gives you ongoing access to some of the top minds in SEO, people who are testing and experimenting full time. You'll stay up to date with their findings as THEIR DISCOVERIES OCCUR. Think of the advantage this will give you. |
Battle for the Top Ten — This ebook gives you the tips to help you succeed in ranking in the search engines, plus some advanced, bonus tips that you rarely hear about elsewhere, all in an easy-to-read ebook |
The Totally Non-Technical Guide to Having a Successful Website — This ebook, targeted toward beginning webmasters, shows you how to make the little changes to your web pages that mean a lot to your search engine positioning |
Search engine positioning tools
Search Engine Optimizer — This easy-to-use software identifies any potential ranking-killing problems with your pages before you upload them to your site. |
Sitemap Creator — This simple tool helps you to build a search-engine-friendly sitemap to ensure that all of your pages are spidered |
Developing repeat customers with opt-in email promotion
aWeber Autoresponder System — This industry-standard autoresponder system enables you to develop an opt-in list of customers and communicate with them regularly and automatically.
Developing an opt-in list of customers is not an optional part of promoting your site.
It is four times easier to persuade a visitor who has bought from you before to buy again than one who hasn't. Furthermore, attracting new customers costs far more than nurturing your existing customers.
Because of these facts, I know of NO successful marketing expert who DOESN'T consider it essential to build and nurture an opt-in list of existing customers and prospective customers.
And aWeber is the best stand-alone autoresponder service I know of. |
1Shopping Cart — If you're selling any kind of goods on your site, you need a shopping cart anyway, and 1Shopping Cart gives you an excellent shopping cart and much more.
It also provides broadcast mailing functions so you can contact existing customers. And it enables you to set up autoresponders and automates the process of building forms so you can easily incorporate opt-in forms to your website.
Hey, I figure that if you're going to have a shopping cart anyway, you might as well have one that does double duty, triple duty, and even more! I consider 1Shopping Cart the Swiss army knive of shopping carts (See review) |
Email Marketing eBook — Internet marketing pioneer Corey Rudl's own personal tips on building your email list, automating your email marketing, getting your opt-in emails past the spam filters AND avoiding the silent income killers that keep your email marketing from reaching its full potential |
Mail Loop — This complete email system automates all of your email and email marketing needs |
The Business Guide to Permission Email Marketing — This exceptional ebook is derived from years of email marketing experience. It guides you through the most critical ingredients of an opt-in email message to ensure your email promotion gets through and makes a positive impact on your buyers |
SpamCheckIt! — This FREE spam-checking service helps you identify any elements in your email marketing messages that could get your email flagged as spam and filtered |
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Multi-purpose tools
Tools that help you through multiple steps toward building a profitable online business
Step 1 tools
Finding your loves and interests
Tools to help determine the perfect business for you
Step 2 tools
Finding what buyers are looking for
Site-building tools with keyword research module
Courses with an emphasis on niches
Keyword research tools
Keyword research tutorials
Niche-finding services
Step 3 tools
Uncovering businesses that meet your buyers' needs and your own
Affiliate business tools and tutorials
Creating info products
Finding products for your web store
Price your products profitably
Accept payments online
Starting other types of businesses
Step 4 tools
Learning the nuts and bolts of your website business
Web-building tools
Web-building tutorials
Domain names research tools
Tools for accepting payments online
Technical tips and tricks
Keeping your business legal
Step 6 tools
Promoting your site to attract new buyers
Pay-per-click (PPC) tutorials
Ezine management tools and tutorials
Article submission and marketing tools
Reciprocal linking tools and tutorials
Tools to track your affiliate program
Step 7 tools
Testing and tracking EVERYTHING so your website grows ever more effective
Website analytics tools
Website analytics tips
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