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Review of Perry Marshall's Definitive Guide to Google AdWords

Review gives an inside look at Perry Marshall's Definitive Guide to Google AdWords

If you're looking to get started in pay-per-click (PPC) advertising, you need to check out Perry Marshall's Definitive Guide to Google AdWords.

I wish I had had it when I first started out. I remember how uncertain I felt about boiling a product down into three short lines to make the ad both comprehensive and compelling. Even now, I found a number of tricks that have made my Google AdWords campaigns more profitable.

Master of Google AdWords

Perry Marshall is the master of Google AdWords. He has researched it, experimented with it, and wrestled it into submission.

Tips on how to push your ad to above higher-paying ones

Marshall's main focus is on how to boost your ad so it actually appears ahead of ads whose bidders are paying more than you are. That means you pay less for higher position. And that's something to get excited about.

Marshall reveals exactly what he does to accomplish this.

Tips on testing your ad for continued improvement

He shows how to test ads to keep them constantly improving both in click-throughs to your site and in conversions to sales.

Tips on the little-known tweaks that can boost your click-through rates

And he reveals tips on seemingly little things, like capitalization, rhythm, and the URL you display. I've applied these little tweaks on a client's Google AdWords campaign and seen dramatic improvements just from these little tweaks.

What the Definitive Guide is like

The Definitive Guide totals over 200 pages and comes with a complete multi-media training area as well to help you with specific needs and questions.

The original ebook that I first started with years ago seemed like a bunch of articles that someone had gathered into a book. Over the years it has gotten much better organized.

Not only is it well organized, the 2010 version also offers additional, optional modules that you can add to help you with specific needs, such as:

• Adwords for affiliate marketing
• Using Google's content network effectively
• Adwords for beginners
• Adwords for information marketers
• Adwords in the UK
• Effective copywriting

Rather than paying for lots of information that doesn't apply you choose which additional modules you want and don't pay for those you don't need.

Also offers a free ecourse

And one thing that blows me away about this ebook is that Marshall gives you an option of sampling his insights so you can be sure his tips will help you. He offers a free, five-day email course in which he provides a sampling of tips from the ebook. Now that's confidence in what he has to offer!

Final thoughts

As I said earlier, I wish I had had this when I first started writing PPC ads. It would have saved me a lot of time and uncertainty - not to mention money - learning from his experience instead of learning through trial and error, like I did.

Even now, after years of working with PPC, there were a number of little things I had never thought of that I learned from this ebook.

If you're just getting started with PPC, or want to learn to do it better, this is the resource I'd recommend.

Rating: 9 out of 10

Find out more about building a profitable stream of PPC traffic with Perry Marshall's Definitive Guide to Google AdWords

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