Review of Perry Marshall's Definitive Guide to Google AdWords
Review gives an inside look at Perry Marshall's Definitive Guide to Google AdWords
If you're looking to get started in pay-per-click (PPC)
advertising, you need to check out Perry Marshall's
Definitive Guide to Google AdWords.
I wish I had had it when I first started out. I
remember how uncertain I felt about boiling a
product down into three short lines to make the
ad both comprehensive and compelling. Even now, I found a number of tricks that have made my Google AdWords campaigns more profitable.
 Master of Google AdWords
Perry Marshall is the master of Google AdWords.
He has researched it, experimented with it, and
wrestled it into submission.
Tips on how to push your ad to above higher-paying ones
Marshall's main focus is on how to
boost your ad so it actually appears ahead of ads
whose bidders are paying more than you are. That means you pay less for higher position. And that's something to get excited about.
Marshall reveals exactly what he does to accomplish this.
Tips on testing your ad for continued improvement
He shows how to test ads to keep them constantly
improving both in click-throughs to your site
and in conversions to sales.
Tips on the little-known tweaks that can boost your click-through rates
And he reveals tips on seemingly little things, like capitalization, rhythm, and the URL you display. I've applied these little tweaks on a client's Google AdWords campaign and seen dramatic improvements just from these little tweaks.
What the ebook is like
His ebook totals over 200 pages and comes with a
bunch of smaller downloads as well. Some of it is
repetitive. Rather than sitting down and writing the
ebook straight through, he seems more to have
gathered and organized articles he has written at
various times.
I'd say 90% of the material is unique, but you will
find some things that appear more than once.
But considering the depth of information he gives
on Google AdWords and the number of areas he covers,
it's worth going through some of the basics a
couple of times.
Also offers a free ecourse
And one thing that blows me away about this ebook is that Marshall gives you an option of sampling his insights so you can be sure his tips will help you. He offers a free, five-day email course in which he provides a sampling of tips from the ebook. Now that's confidence in what he has to offer!
Final thoughts
As I said earlier, I wish I had had this when I first
started writing PPC ads. It would have saved me a lot
of time and uncertainty - not to mention money -
learning from his experience instead of learning through trial and error, like I did.
Even now, after years of working with PPC, there were
a number of little things I had never thought of that
I learned from this ebook.
If you're just getting started with PPC, or want to
learn to do it better, this is the resource I'd
recommend.
Rating: 9 out of 10
Helping you become the successful business owner you want to be.
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