Review of 'The Lazy Man's Guide to Online Business'
Can these simple 15 steps help you work less while increasing profits? Yes! But only if you avoid the unintended time-trap in it that I warn you about
Is your business achieving everything you hoped? Most new business owners I talk to answer that with a resounding "NO!" In most cases, that "NO" comes from a feeling that there's too little time to do what needs to be done to get their business where they want it.
"The Lazy Man's Guide to Online Business" claims to provide solutions for the problem of too little time. It says it will help you work less while achieving higher profits. Hey, that's something all of us would love to do. But it's a lot easier to make claims than to deliver on them.
So the important question about The Lazy Man's Guide to Online Business is this: Does it deliver on its claims?
What this ebook isn't and what it is
I get a kick out of the title. "The Lazy Man's Guide..." is a great attention-getter. That title strikes me as a little misleading, though. It's not for people who don't want to work. If you're looking for a magic wand that'll put your business on autopilot, you've got no business reading Lazy Man's Guide to Online Business.
It's for people who are genuinely willing to work at their business, but find less return on their efforts than they hoped. Now, some ebooks would approach that problem with silly little time-management tricks to squeeze a couple more seconds out of opening your mail or other nonsense like that. But we all instinctively sense that little tricks like that are not the answer.
That's where "Lazy Man's Guide" sets itself apart. It helps you:
- Throw off the little frustrations that block your progress
- Identify and decrease the time you spend on tasks suck away your time and energy even though they seem important
- Recognize the activities that put money in your pocket
- Change the way you work so you put your energy into those money-generating activities
What I like about Lazy Man's Guide to Online Business
I like the way "Lazy Man's Guide" hammers home the fact that how efficiently you work is more important to your success than how many hours or how much money you pour into your business. And it does it with a lot of delightful real-life examples. Jim and Dallas are not only insightful, they're entertaining, too.
Lays out 15 deceptively simple steps for getting more out of your business
They lay out 15 steps for success. I'll tell you the exact reaction you'll have to these steps, because it's the reaction I had. These steps look simplistic. They look ridiculously easy.
But as I thought about them, I had to admit that those ridiculously easy steps are the exact opposite of the way that most business owners—including me—instinctively run their businesses.
Really, if you're not already making millions online, I can almost guarantee you that these 15 steps will be a real wakeup call about where you focus your efforts and how much money you're leaving on the table because of it.
These 15 steps aren't theory about how things SHOULD work. These steps have proven themselves again and again in the lives of ALL successful business owners.
Backs up the value of these steps with the experiences of other successful business owners
To prove this, Jim and Dallas include in Lazy Man's Guide the insights of 13 other millionaire business owners in a section of additional articles. These business owners describe specific ways each one gets the most out of their time. And their insights show that they've succeeded in business by following the same principles that Jim and Dallas describe in the main portion of the book.
One warning
I do need to warn you about one thing in Lazy Man's Guide, though. As insightful and as helpful as the insights in these supplemental articles are, they can become a distraction from the very principles that Lazy Man's Guide urges you to follow.
As I read these articles, I fell into thinking, "I've got to try this one. And I'd better try that one, too." Before long, I had a long list of new ideas I wanted to try. If you're not careful, all those specific ideas can start you back into the shotgun approach to work that the rest of the book helps you avoid!
Making the best use of this ebook
To get the most out of "Lazy Man's Guide," don't get bogged down in the great tips that all those successful business owners reveal. I've found it most helpful to focus on the basic 15 steps in the main part of the book. Use them to pull yourself out of the time-traps that suck away your profits. Then come back to the articles and work through whatever ones seem promising. But work through them one at a time.
Is The Lazy Man's guide to Online Business right for you?
If you feel you're getting the results you hoped for and the absolute maximum out of your time, I congratulate you. The Lazy Man's Guide has nothing new to offer you.
But most business owners I know feel like they're always working but never accomplishing nearly as much as they hope. Look at it this way. Does your business make you feel like a fisherman who spends so much time preparing his fishing gear that he never has time to go to the lake?
You couldn't really call a fisherman who spends more time preparing than actually fishing a fisherman, could you? But isn't that they way you often feel with your business -- always preparing this, preparing that, getting everything just right before you REALLY get your business successful?
If that's the way you feel, The Lazy Man's Guide to Online Business should be just the thing for you. Put its deceptively simple steps to work for you and it will help you root out the problem that sucks the profits out of 80-90% of all new businesses.
I rate it a 9 out of 10
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