Website Marketing Strategy—"Secrets to Their Success" Review
Review of "Secrets to Their Success," a subscription site that reveals the marketing strategies of successful website marketers
Ever wanted to learn website marketing strategy directly from successful website owners?
Secrets to Their Success is a membership website that reveals the marketing strategies used by website owners who built highly successful businesses after starting out just like you.
I've subscribed to it for a number of years and gotten a lot of valuable tips from it.
Interviews with successful site owners
 Each month, Secrets to Their Success interviews two
successful website owners. They share the mistakes
they've made along the way so you can avoid making
the same ones and the tools and marketing strategies that
have helped them succeed.
Successful strategies that appear consistently
Granted, over the months, you might feel that you're seeing the same strategies over and over, strategies like opt-ins,
autoresponders, and automation tools.
But what does it mean when you see some website marketing strategy mentioned in interview after interview after interview? It means that that marketing strategy works! And it's worked not
just for one person, but for all of them.
And it means that you need to get serious about incorporating that strategy into your site if you want to succeed.
Original strategies that can give you an edge
 But, you'll also see unique website marketing strategies and tools that
have sprung from the wide variety of subjects and
backgrounds that these businesses represent - strategies and tools
that may fit right into your business.
Website critiques
But, in my opinion, even the interviews take a back
seat to the other main feature of Secrets to Their
Success: the website critique.
Each month, the staff selects one subscriber's
website for a critique and makeover. Designers and
copywriters who have proven success in creating
successful websites offer their tips on how to
improve that website's sales. They actually redesign the website
to make it sell more effectively.
Wow, talk about a master class in e-commerce! And
you get to see them tackle a different site with
different products and target audiences each month.
There is SO much in these critiques that you can
apply to your own website. And I love the fact that
each site has different needs that lead the design
team to approach each site with a different strategy.
Final thoughts
 Both the interviews and the critiques give you a
great opportunity to grow in your understanding
of the website strategies that make a site sell and the problems that can hold it back.
If you're just getting your feet wet in website marketing, Secrets to Their Success is a great place to learn. You get far more than just theory; you see website marketing strategies playing out in actual websites. Pay attention to these interviews and makeovers and you can learn a lot!
And don't be afraid to submit your site for a website makeover. Who knows, you could be selected.
Rating: 9/10
Helping you become the successful business owner you want to be.
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