Review of "Turn Words into Traffic"
Classic book on how to improve your article marketing
I was eager to see what Jim Edwards had to say about article marketing. I know of other marketers who excel in article marketing. But Jim is the one guy I know who used virtually nothing more than article marketing to take his business from bankruptcy to multi-million dollars.
Honestly, when other marketers and I sit around and think of what product introduced us to the marketers we admire the most, not a single one of us can think of any product that caused him to explode onto the scene.
We can point to some product for everyone else, but not Jim. Everyone who follows Jim got to know him as the guy who simply wrote free article after free article and built relationships with people who went on to become loyal customers who consume everything he produces.
That's impressive.
So I was especially interested in his method and how I can apply his methods to getting the same dramatic business growth. I wasn't disappointed.
Step-by-step process
Jim is a big believer in telling people HOW to do things instead of just WHAT to do. That comes across loud and clear in Turn Words into Traffic.
He goes into great depth in laying out exactly how to get inside your readers' head and give them exactly what they're looking for. He walks you through how to title your article, how to write it effectively, the key point to look for in polishing it into professional quality.
He takes you every step of the way. He takes you from getting ideas that will grab readers' attention, through writing the articles, through building an "About the Author" box that will almost compel them to visit your site.
He shows you also how to find the best places to submit your articles and how to make sure your articles get accepted. He leaves nothing out.
Hands-on experience
He does more, too, than just lay out the process. As he goes through the process in front of you himself, He encourages you to take each step with him on an article of your own.
You learn by doing as you follow his every step. Rather than putting the book down at the end with all that information crammed into your head, you carry out the process as you read.
This is important for imprinting all the details into your head. It makes it not just knowledge, but experience.
By the time you've finished the book, you should have a professional-quality article that you've written yourself. Not only that, but you have a solid step-by-step pattern to follow. And, having followed it once yourself, you have the experience of having written a quality article to boost your confidence and make writing your next article even easier.
Is "Turn Words Into Traffic" right for you
With most reviews, I'll find something with the product that I can see might not fit some people. I'll have to admit, I'm at a loss to find anything in "Turn Words into Traffic" that lead me not to recommend it for certain people.
It is clearly and effectively written. I spells out each step in detail and takes you by the hand and lets you actually experience success in writing a professional-quality article.
Seriously, the only kind of person I can see who wouldn't benefit from "Turn Words into Traffic" is the kind of person who turns their nose up and says, "I don't want to do any exercises; I don't want anyone telling me to do this or do that. I just want to get the book and then do whatever I feel like doing whether the book says so or not."
And if somebody is like that, they have no business buying any books about marketing. They might as well save their money because their business is guaranteed to fail.
If you are serious about building traffic to your website through article marketing, there is no reason not to get this book. It is hands-down the best book on article marketing I've ever seen.
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