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Video Promotion Tips

Video is becoming ever more important in Internet marketing.

The growing importance of video online

Anyone but me remember the old days when most web pages were nothing more than large blocks of unadorned text sprinkled with a few links?

Ten years ago, graphics became a necessary element on web pages when Internet technology developed enough bandwidth to support it. Today, bandwidth easily supports video. I firmly believe that the Web of tomorrow will use video commonly and that video will become an essential element of successful web pages.

The problem most new business owners have with the idea of using video is intimidation. If they're not intimidated by the feeling that they can't handle the technology, they're intimidated by the fear that they won't be creative enough to come up with ideas to use it effectively.

Help for learning how to use video

For the first fear, I'll simply refer you to Website Video Secrets, the most effective training course I've come across on helping you become a pro at creating and using video for your business. It's not some technospeak DVD training course. It's down to earth and easy to understand.

Help in generating ideas for using video in your business

I'll provide you with some examples of successful video marketing by sharing a number of videos that are proven salesmakers. And I'll break each video down to show you what makes each video successful.

Some will be funny, some will be touching, some will be straightforward ads. But you'll get a good sampling of some of the best video ads around to help you get ideas for making your own videos to promote your business.

Using humor

Video marketing with humor—SiteBuildIt! rap

Video marketing with humor—using an outrageous personality to connect with your audience

Using emotion

Video marketing from the heart—a heartfelt testimonial

Building an emotional bond with your customers with video

Focusing on a niche market

Niche marketing with video—appealing to work-at-home moms

More niche marketing with video—another way to market to work-at-home moms

Simple can be effective, too

An effective video from the non-technically inclined

Effective psychological techniques

Removing sales resistance with an insidiously effective psychological technique

Straightforward video ads

An effective straightforward video ad

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