Friday, June 03, 2005
In Memoriam
Corey Rudl died in an automobile accident today. I feel a little strange writing a memoriam to an Internet marketer when I didn't write any for any of the more far-reaching historical figures who have died since I started this blog. But hearing of his death today in an auto racing accident was like losing someone I knew personally.
Corey was a pioneer in Internet marketing and documented his knowledge of it in what I consider to be the Internet marketing course that I measure all others against. I have long been a subscriber to his newsletter so I have "heard from him" often. He had a warm and enthusiastic style that made it feel like I actually knew him.
I've bought a lot of the products he developed and always found them to deliver far more value than he priced them at. I didn't always appreciate the persistence of his selling style. When he held a huge seminar to celebrate his wedding last summer with dozens of the top Internet marketing speakers in the business presenting their insights, I reluctantly decided not to go. His frequent e-mail encouragements to "reserve my spot at the seminar before they are all filled" bugged the living daylights out of me for weeks (although I admired his ingenuity at always finding fresh ways to try to close the deal).
So whether I used his products or didn't, I always learned from his immense skill at marketing.
And many other people learned from him, too. Whenever I investigate a new ecommerce product on the Web, I'm struck by how closely seemingly EVERY sales letter online follows the pattern he developed. And visiting his product pages was always a lesson in what new techniques he was testing.
I would visit his products pages occasionally and take note of what new technologies and techniques he was testing as part of his sales process. And I knew what worked and what didn't. If a new technology or technique stayed up on his sales pages over time, I knew it was effective. If it disappeared, I knew it wasn't.
The Internet marketing field is poorer for having lost his enthusiastic and innovative mind. I give my condolences to his bride and all others who were close to him.
Jeff
Corey Rudl died in an automobile accident today. I feel a little strange writing a memoriam to an Internet marketer when I didn't write any for any of the more far-reaching historical figures who have died since I started this blog. But hearing of his death today in an auto racing accident was like losing someone I knew personally.
Corey was a pioneer in Internet marketing and documented his knowledge of it in what I consider to be the Internet marketing course that I measure all others against. I have long been a subscriber to his newsletter so I have "heard from him" often. He had a warm and enthusiastic style that made it feel like I actually knew him.
I've bought a lot of the products he developed and always found them to deliver far more value than he priced them at. I didn't always appreciate the persistence of his selling style. When he held a huge seminar to celebrate his wedding last summer with dozens of the top Internet marketing speakers in the business presenting their insights, I reluctantly decided not to go. His frequent e-mail encouragements to "reserve my spot at the seminar before they are all filled" bugged the living daylights out of me for weeks (although I admired his ingenuity at always finding fresh ways to try to close the deal).
So whether I used his products or didn't, I always learned from his immense skill at marketing.
And many other people learned from him, too. Whenever I investigate a new ecommerce product on the Web, I'm struck by how closely seemingly EVERY sales letter online follows the pattern he developed. And visiting his product pages was always a lesson in what new techniques he was testing.
I would visit his products pages occasionally and take note of what new technologies and techniques he was testing as part of his sales process. And I knew what worked and what didn't. If a new technology or technique stayed up on his sales pages over time, I knew it was effective. If it disappeared, I knew it wasn't.
The Internet marketing field is poorer for having lost his enthusiastic and innovative mind. I give my condolences to his bride and all others who were close to him.
Jeff
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