Saturday, June 04, 2005

Momentum returns
It's been an unusual day to say the least, but I feel momentum turning back in a more productive direction. I had a day at last where I wasn't being pulled in fourteen different directions at once.

Still, I had trouble getting down to work. I browsed Webmaster World for a while—really for too long—until I came across a thread asking other webmasters what they did to avoid getting distracted. Hmm... Sounded familiar.

I added my two cents to it: "it seems that when I drift off into something that doesn't advance my goals, I'm focusing too much on the 'little picture,' the predictability of the task at hand. The task feels like something I'm being forced to do against my will.

"So I rebel and drift off into whatever arouses my curiosity and offers me the promise of relieving the boredom. But when I focus on the 'big picture,' my overall goals, and put that predictable task into perspective as a necessary step toward getting where I want to end up, it's a lot easier to buckle down and do it.

"It's kind of like driving to your favorite vacation spot. If you think only about how you'll have to drive a particularly boring stretch of road to get there, you'll avoid getting going until there's no longer enough time to take the trip. But if you focus on what you'll enjoy once you get there, the drive is easier to start and less boring to endure."

Putting that into words helped get me focused again. Not only did I finish my May website optimization for my client, but also got my overdue newsletter nearly ready to send.

I think that hearing about Corey Rudl's (see previous blog for today) death had a role in shocking me out of my rut, too. Here was a guy who was such an inspiration to Internet marketers dying so young (34). Kind of reminds you to spend the time you have productively.

But at any rate, it feels good to feel that momentum going again.
Jeff

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