Sunday, July 17, 2005

Favorite free keyword links
Much of my week has focused on keyword research, so let's look at some of my favorite links for them, specifically, sites that let you see what people are searching for.

Wordtracker
Hey, wait a minute, Wordtracker isn't free! Granted, access to the main Wordtracker database requires a subscription, but there are worthwhile things you can get from the site without paying a cent.

Check out their top keywords report on the main page. It shows you the top 10 current keywords. Or you can click on a link to expand that to 30 keywords. And if 30 keywords aren't enough for you, you can sign up to receive weekly email reports of the top 500 keywords, split between the top keywords for the past 48 hours and the top keywords over the past two months. Great for feeling the pulse of the most searched terms!

Top 50 at Lycos
Another useful (and fun) keyword watch is at Lycos. It gives you the top 50 keywords for the previous week, along with info on whether each keyword is rising or falling. And they provide informative and entertaining commentary on trend they see developing. Fun reading and insightful.

Yahoo! Buzz
Similarly, Yahoo has been building the same type of mix of most popular keywords and trend commentary that Lycos' Top 50 has long been known for, and does a great job. And—oh, yes—major player Yahoo!'s share of the search traffic certainly makes it of far greater interest to web marketers than little sister Lycos. Sorry, Lycos.

Google Zeitgeist
And if we're going to talk about major players in the search world, we can't fail to mention the Google Zeitgeist. After all, Google is still the 500 pound gorilla of search. Now if only they'd couple their keyword information with the type of revealing commentary that Lycos and Yahoo! feature.

Jeeves IQ
Ask.com's Jeeves IQ (Jeeves Interesting Queries) also gives you keyword information, but is pretty limited compared to the others. I'd go with the others first.

Shopping.com Consumer Demand Index
Want to know what products people are looking for? Then check out Shopping.com's Consumer Demand Index. They tell you the top search queries for the previous week, compare those to the week before, and also spotlight some additional keyword lists that they feel represent signigicant trends.

Yahoo! Shopping—What's Selling Now
I'm undecided whether to mention this one. (Well, having mentioned it, I guess I'm not undecided anymore.) It doesn't help you see what's searched for the most, but it provides a real-time look at what's actually selling in Yahoo! Stores right now. It has some uses for brainstorming.

eBay Hot Items Report
And if eBay is any part of your business, you'll want to check the eBay Hot Items Report. It won't highlight individual products, but gives you an excellent view of which categories are experiencing demand that outstrips the supply.

Jeff

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© 2005, 2006, 2007 Jeff Baas, One Stop Web Support