Monday, July 11, 2005

Favorite free tools (part 4)
It's Sunday again and time to share some of my favorite bookmarks. Let's look at other newsletters this time.

Grokdotcom
Perhaps my personal favorite, Grokdotcom deals with how to convert your traffic to sales. Not only to they consistently give good ideas to get you thinking about your own site's conversion process, but they do it with a dash of humor, speaking through their resident Martian spokesmartian, Grok, who always has an amusing outlook on the foolish things humans do in the interest of trying to get people to buy.

Psychotactics
The Psychotactics newsletter also has consistently good articles on improving your conversion process mixed with a quirky sense of humor. Writer Sean D'Souza has a gift for relating everyday situations to improving your sales in a way I really enjoy.

The Newbie Club
OK, the newsletter isn't all that great unless you're inexperienced with computers or the Internet. That's its main focus—to provide tips in dealing with basic computer knowledge.

But the resource center you get access to by signing up has a number of gems in it. Look especially under the free ebooks. Founder Joe Robson has reprinted some timeless classics about advertising, and about developing an entrepreneur's mindset that, even though they were written 100 years ago, offer essential advice for entrepreneurs today.

Marketing Profs
I'll swallow my pride on this one and recommend it. It's a subscription site, but it's free to sign up. Some of the articles may be a little more technical than someone starting out in marketing may want, but I always found some that work for marketers at any level of experience.

I speak in the past tense about it because I'm not currently subscribed to it. I had some technical problems with their login interface and found their technical support staff to be so much less than helpful in resolving those problems that I finally gave up on logging in rather than continue to deal with the problems. But the articles are good and, hey, you might never have any technical problems at all.

One Stop Web Support
And if I'm going to mention free newsletters, of course, I don't want to neglect this one! With articles and product reviews, it covers a lot of areas of interest to anyone starting a business online.
Jeff

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