Tuesday, July 19, 2005
Harrumppph
I spent the last couple of hours trying to clean my client's opt-in list to avoid the record number of bounces that came back from our last newsletter. The list is of businesses who have signed up to receive information about having my client drop ship his products directly from his business to their customers. After wading through all the dead e-mail addresses, I feel a little curmudgeonly. And the mysteries I found while trying to come up with working email addresses for those missing in action leaves me bewildered. So I have a few questions.
We humans are not always that logical of creatures. Enthusiasm for a better life leads us to take the first, dramatic steps of preparing a new business, but then fear holds us back from venturing beyond those first steps.
But that's the challenge: to step beyond the confines of our fear of failure (or is it actually fear of success?) that keep us from reaching or goals.
Jeff
I spent the last couple of hours trying to clean my client's opt-in list to avoid the record number of bounces that came back from our last newsletter. The list is of businesses who have signed up to receive information about having my client drop ship his products directly from his business to their customers. After wading through all the dead e-mail addresses, I feel a little curmudgeonly. And the mysteries I found while trying to come up with working email addresses for those missing in action leaves me bewildered. So I have a few questions.
Why would a person sign up to receive information via email and then block
any responses so they never get the info they requested?
Why would a person create a special email account strictly for dealing with
suppliers (such as suppliers @ genericdomain.com or sourcing @
genericdomain.com) and then delete it so that their suppliers no longer have a
working address for them?
And why would a person buy a domain name, line themselves up with dozens of
suppliers, and then never build a site?
But then again, why would a person buy a domain name in the year 2000 and,
five years later, have a beautiful home page with links to two dozen pages that
have never been built, and a grand total of one product featured on his
site?
We humans are not always that logical of creatures. Enthusiasm for a better life leads us to take the first, dramatic steps of preparing a new business, but then fear holds us back from venturing beyond those first steps.
But that's the challenge: to step beyond the confines of our fear of failure (or is it actually fear of success?) that keep us from reaching or goals.
Jeff
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