Monday, August 15, 2005

Favorite Link Related Links
I shared some links that dealt with checking your reciprocal links a few weeks ago, but realized I had left some very important ones out—three that actually help you find reciprocal links.

Value Exchange
I don't normally recommend sites that offer to match you up with sites related to yours. My past experience with them is that once your name gets into one of these link exchange groups, you get flooded with link exchange requests from junk sites I'd be embarrassed to send visitors to. Owners of these junk sites apparently sign up with every link exchange group they can find and then send requests to absolutely everyone else on the list.

But that's not the case with Value Exchange. It's the only link exchange group I know of that actually screens your site to ensure for quality before they accept your application. It's not surprising, though, considering that it's run by the people at SiteSell!, whose whole philosophy is built around teaching people how to build quality websites.

I've started using it with clients and have gotten matches with nothing but related, quality sites. It's been a real pleasure to use.

Oh, and they also offer an excellent free ebook on their philosophy of linking toward the bottom of the Value Exchange signup page. It raises some overdue points about the search engines' responses to the direction that reciprocal linking has been going. And it offers suggestions about how to avoid the inevitable shake out that is on the horizon for those who have been careless in the linking practices. Good reading for anyone involved in reciprocal linking.

LinkMachine
LinkMachine offers a free version of their link directory management system. I've found their software to be excellent for easily managing your reciprocal linking. The interface is pretty much self-explanatory and once you set it up, the work you do to deal with reciprocal link requests is pretty minimal. You also get a seven day free trial of their advanced, link-finding tools that are part of the paid version.

If you want more information on it, see my LinkMachine review on my site.

Zeus Internet Marketing Robot
Zeus also offers a free version of their software. The software is based around your own spider that you train to find the kind of sites you want to link to and then send it out to find those kind of sites while you do other things. It, too, has a link directory system built in, which makes it easy to add the sites you find to your directory and send link exchange requests to their webmasters.

The features of the free version are pretty similar to the paid one; you just have a lot less ability to customize it. Also, with the free version, you are required to upload your Zeus-built directory to your website within 15 days of downloading the software, or Zeus will disable your version permanently.

You can check my Zeus review on my website, too. Or you can check my comparison review of LinkMachine and Zeus.
Jeff

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