Wednesday, October 05, 2005
EXTRA!—Old Dog Learns New Tricks
I got a chance to explore some new territory today in a familiar task. It was time to overhaul a client's pay-per-click ads and I decided I would finally break down and buy Perry Marshall's Definitive Guide to Google AdWords and see if it had any tips I could use to improve my AdWords ads.
Now, I've been doing pay-per-click ads for years and have gotten some pretty good results at getting click-throughs and decent results at getting conversions. But this ebook blew me away. Sure, it contained the basic stuff like, "Use the keywords you're targeting in the title instead of using your company name," and "Direct your ads not to your home page, but to pages that relate directly to your target keywords."
But there were so many little things, like how to structure your ad, and ways I had never thought of to improve click-through ratios and obtain higher positions without raising my bids. There were even tips about how capitalization can affect your click-through rate.
It lived up to its reputation as the best tutorial on the market for learning the ins and outs of advertising through Google AdWords. I'll write a full review of it (hmm, seems I'm a little behind on reviews lately) soon, but I give Perry Marshall's Definitive Guide to Google AdWords a high recommendation.
Jeff
I got a chance to explore some new territory today in a familiar task. It was time to overhaul a client's pay-per-click ads and I decided I would finally break down and buy Perry Marshall's Definitive Guide to Google AdWords and see if it had any tips I could use to improve my AdWords ads.
Now, I've been doing pay-per-click ads for years and have gotten some pretty good results at getting click-throughs and decent results at getting conversions. But this ebook blew me away. Sure, it contained the basic stuff like, "Use the keywords you're targeting in the title instead of using your company name," and "Direct your ads not to your home page, but to pages that relate directly to your target keywords."
But there were so many little things, like how to structure your ad, and ways I had never thought of to improve click-through ratios and obtain higher positions without raising my bids. There were even tips about how capitalization can affect your click-through rate.
It lived up to its reputation as the best tutorial on the market for learning the ins and outs of advertising through Google AdWords. I'll write a full review of it (hmm, seems I'm a little behind on reviews lately) soon, but I give Perry Marshall's Definitive Guide to Google AdWords a high recommendation.
Jeff
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