Wednesday, November 30, 2005
Trendwatching to Stay Abreast of What Your Customers Desire
Ever wish you could be one step ahead of your competitors? Hey, wouldn't it be great if you simply knew the things your target audience was going to clamor for next?
I'm a big fan of Trendwatching.com for that very reason. Their team of observers scour the globe to uncover and categorize trends that could affect your business. And their analysis goes way beyond speculating what toy will be the Tickle Me Elmo of this Christmas season.
Their research deals with detecting the basic shifts in interest and desire that affect the way that people see and deal with their world.
I got their latest newsletter today and the article was so good and so valuable for small businesses that I simply had to get their permission to reprint it on my site.
It reveals a large number of websites they use to watch shifting tastes and trends. Not all of them apply to every business, but there's a good chance you'll find some resources in the article that apply to yours.
I highly urge you to check it out. I'll warn you, though, that their in-depth analysis is not everyone's cup of tea. Their analyses are thorough and are never a quick read. But, that being said, give it a look. You'll find some great tips on ways to watch trends and may find some valuable resources to get inside the minds of your customers.
Jeff
Ever wish you could be one step ahead of your competitors? Hey, wouldn't it be great if you simply knew the things your target audience was going to clamor for next?
I'm a big fan of Trendwatching.com for that very reason. Their team of observers scour the globe to uncover and categorize trends that could affect your business. And their analysis goes way beyond speculating what toy will be the Tickle Me Elmo of this Christmas season.
Their research deals with detecting the basic shifts in interest and desire that affect the way that people see and deal with their world.
I got their latest newsletter today and the article was so good and so valuable for small businesses that I simply had to get their permission to reprint it on my site.
It reveals a large number of websites they use to watch shifting tastes and trends. Not all of them apply to every business, but there's a good chance you'll find some resources in the article that apply to yours.
I highly urge you to check it out. I'll warn you, though, that their in-depth analysis is not everyone's cup of tea. Their analyses are thorough and are never a quick read. But, that being said, give it a look. You'll find some great tips on ways to watch trends and may find some valuable resources to get inside the minds of your customers.
Jeff
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