Saturday, November 19, 2005
How to Ambush Your Customers and Make Them Happy
When's the last time you ambushed prospective customers? "Ambush? Me? Never! You can't do that to customers. You'll drive them away!" Yet I tell you that it is possible to ambush them and have them glad that you did.
I'm not talking about ambushing them in the sense of lying in wait for the purpose of doing them harm. I agree, that wouldn't make them very happy at all. What I'm talking about is coming at them from a direction they don't expect. Done right, they'll be thrilled that you jumped out at them unexpectedly.
One of the greatest hungers that people have is the hunger for something different. From the little baby pitter-pattering its little palms across the floor as it explores the rugged wilderness of its living room to the grown man or woman saving up for an expensive trip of a lifetime, we crave to experience something new and refreshing in life.
So if people all crave something new, why do we, as marketers, try to convince them of the value of what we're selling by writing the most mundane, cliched sales copy? You know, the kind that drones on in emotionless recitation of dry facts about our products?
They've seen that kind of stuff many times before and it really motivates them... to doze off.
Take, on the other hand, one marketer who chose to take a different approach. Not long ago, a 21-year-old college student got the idea to create a one-page website and sell advertising space on it. But instead of approaching businesses and asking them to buy, he took a different approach. He announced he was going to sell his marketing space by the pixel.
Pixels, by the way, are the extremely tiny dots on your computer screen that make up the words or images on it. Each image, each word on your screen, is made up of many of these dots, each one colored so that, all together, they form the images or words that you see.
It dawned on him that an average computer screen has nearly a million pixels, so he announced he was going to create a webpage that contained exactly 1 million pixels and sell advertising for $1 per pixel. He calls his project "The Million Dollar Home Page." The idea is so unusual that he's already sold over 620,000 pixels at $1 each. People are falling all over themselves to buy tiny 10 pixel x 10 pixel blocks for $100. And he's doing interviews all over the world about his unique idea.
Now before you get the idea to do the same thing, be aware that there are already plenty of copycats out there and none of them are having anywhere near the success he is. But the point is, when you do something in a way that sets the expected way of doing things on its ear, it gets people's attention.
It delights them because it's so unexpected. And it disarms their natural skepticism. People who wouldn't consider buying advertising space are jumping on this site because it's cool. People who would never go to a site that is nothing but ads are going there in droves because it aroses their curiosity.
It ambushes them with something they never expected. And they're delighted about it.
Don't let your writing sink into a rut. Have the courage to look at people's expectations of your product in a cockeyed way. You might just find a way to ambush them with delight.
Jeff
When's the last time you ambushed prospective customers? "Ambush? Me? Never! You can't do that to customers. You'll drive them away!" Yet I tell you that it is possible to ambush them and have them glad that you did.
I'm not talking about ambushing them in the sense of lying in wait for the purpose of doing them harm. I agree, that wouldn't make them very happy at all. What I'm talking about is coming at them from a direction they don't expect. Done right, they'll be thrilled that you jumped out at them unexpectedly.
One of the greatest hungers that people have is the hunger for something different. From the little baby pitter-pattering its little palms across the floor as it explores the rugged wilderness of its living room to the grown man or woman saving up for an expensive trip of a lifetime, we crave to experience something new and refreshing in life.
So if people all crave something new, why do we, as marketers, try to convince them of the value of what we're selling by writing the most mundane, cliched sales copy? You know, the kind that drones on in emotionless recitation of dry facts about our products?
They've seen that kind of stuff many times before and it really motivates them... to doze off.
Take, on the other hand, one marketer who chose to take a different approach. Not long ago, a 21-year-old college student got the idea to create a one-page website and sell advertising space on it. But instead of approaching businesses and asking them to buy, he took a different approach. He announced he was going to sell his marketing space by the pixel.
Pixels, by the way, are the extremely tiny dots on your computer screen that make up the words or images on it. Each image, each word on your screen, is made up of many of these dots, each one colored so that, all together, they form the images or words that you see.
It dawned on him that an average computer screen has nearly a million pixels, so he announced he was going to create a webpage that contained exactly 1 million pixels and sell advertising for $1 per pixel. He calls his project "The Million Dollar Home Page." The idea is so unusual that he's already sold over 620,000 pixels at $1 each. People are falling all over themselves to buy tiny 10 pixel x 10 pixel blocks for $100. And he's doing interviews all over the world about his unique idea.
Now before you get the idea to do the same thing, be aware that there are already plenty of copycats out there and none of them are having anywhere near the success he is. But the point is, when you do something in a way that sets the expected way of doing things on its ear, it gets people's attention.
It delights them because it's so unexpected. And it disarms their natural skepticism. People who wouldn't consider buying advertising space are jumping on this site because it's cool. People who would never go to a site that is nothing but ads are going there in droves because it aroses their curiosity.
It ambushes them with something they never expected. And they're delighted about it.
Don't let your writing sink into a rut. Have the courage to look at people's expectations of your product in a cockeyed way. You might just find a way to ambush them with delight.
Jeff
Friday, November 18, 2005
What Action Have You Taken Today?
I came across a great comment today that I'd like to share with you. You know how a lot of the get-rich gurus are so fond of saying, "All you need to get rich is to change your thinking"? Well, what if you were wounded and went into a hospital and the doctor said, "All you have to do is think healthy thoughts and you'll be healed"?
Wouldn't work, would it. Neither will thinking about success heal the wounds that often keep us stuck in the rut we're in. How do we really change our thinking? By taking the actions we normally would if our thinking already was changed.
By taking positive action instead of procrastinating or making excuses or feeling overwhelmed, we actually start training our minds to think the way we need to. We start healing those wounds of uncertainty and doubt and fear.
And by "taking action" I don't mean simply taking on some busy work that relieves our anxiety about doing nothing but does nothing to advance our goals. I mean taking action on those tasks we know HAVE to be done if we're going to achieve our goals, but that we've put off because they're outside our comfort zone.
Taking action like this is the first step to success.
Jeff
I came across a great comment today that I'd like to share with you. You know how a lot of the get-rich gurus are so fond of saying, "All you need to get rich is to change your thinking"? Well, what if you were wounded and went into a hospital and the doctor said, "All you have to do is think healthy thoughts and you'll be healed"?
Wouldn't work, would it. Neither will thinking about success heal the wounds that often keep us stuck in the rut we're in. How do we really change our thinking? By taking the actions we normally would if our thinking already was changed.
By taking positive action instead of procrastinating or making excuses or feeling overwhelmed, we actually start training our minds to think the way we need to. We start healing those wounds of uncertainty and doubt and fear.
And by "taking action" I don't mean simply taking on some busy work that relieves our anxiety about doing nothing but does nothing to advance our goals. I mean taking action on those tasks we know HAVE to be done if we're going to achieve our goals, but that we've put off because they're outside our comfort zone.
Taking action like this is the first step to success.
Jeff
Thursday, November 17, 2005
Forum Posts Not to Be Missed
Last week, I mentioned a way to get into a great private forum, run by SiteSell for its site owners. Not to be repetitive, but I just got my weekly newsletter from that forum. One of their weekly features is to feature their pick of best forum postings for the past week. I thought I'd pass them on to you so you can see what kind of things go on in this forum.
In the first featured forum thread, a site owner bemoaned the fact that her site simply was not paying off as well as she had hoped. She was ready to give up. The response was amazing. Site owner after site owner looked at her site and posted suggestions to help her improve her sales.
The unsuccessful site owner was overwhelmed with the response and started talking about what drew her to her topic. SiteSell founder Ken Evoy then chimed in to help her refocus on ideas that clearly were more dear to her than the overly competitive topic she had chosen for her site. It was really an amazing thread.
In the second recommended thread, another site owner shared a monetization technique he had developed that was on pace to earn him $20,000 a year. Others picked up on it, suggested ways to refine it, until together they had a powerful strategy that just about any site owner could adapt to their site.
These were just two of the four recommended threads, but I think you can see why I'm so high on this forum.
As I mentioned last week, you can get into this forum through the back door, so to speak. Although it's basically designed for owners of websites built with SiteSell's SiteBuildIt! tool, it is also available to SiteSell affiliates. So you can sign up as an affiliate. Just go to the SiteSell page and look for the affiliate link in upper right corner of the page.
The newsletter you receive will be more focused on promoting SiteSell products than on running an ebusiness, so it doesn't always have the site building threads featured. But if you sign up as an affiliate, I'd be happy to send you the links to the featured threads each week. That way, you can poke around in the forum to your heart's content and aslo be sure that you don't the featured threads.
And, hey, if you're so inclined, you can pick up some additional income promoting what I think is by far the best system for building profitable websites on the Web.
Jeff
Last week, I mentioned a way to get into a great private forum, run by SiteSell for its site owners. Not to be repetitive, but I just got my weekly newsletter from that forum. One of their weekly features is to feature their pick of best forum postings for the past week. I thought I'd pass them on to you so you can see what kind of things go on in this forum.
In the first featured forum thread, a site owner bemoaned the fact that her site simply was not paying off as well as she had hoped. She was ready to give up. The response was amazing. Site owner after site owner looked at her site and posted suggestions to help her improve her sales.
The unsuccessful site owner was overwhelmed with the response and started talking about what drew her to her topic. SiteSell founder Ken Evoy then chimed in to help her refocus on ideas that clearly were more dear to her than the overly competitive topic she had chosen for her site. It was really an amazing thread.
In the second recommended thread, another site owner shared a monetization technique he had developed that was on pace to earn him $20,000 a year. Others picked up on it, suggested ways to refine it, until together they had a powerful strategy that just about any site owner could adapt to their site.
These were just two of the four recommended threads, but I think you can see why I'm so high on this forum.
As I mentioned last week, you can get into this forum through the back door, so to speak. Although it's basically designed for owners of websites built with SiteSell's SiteBuildIt! tool, it is also available to SiteSell affiliates. So you can sign up as an affiliate. Just go to the SiteSell page and look for the affiliate link in upper right corner of the page.
The newsletter you receive will be more focused on promoting SiteSell products than on running an ebusiness, so it doesn't always have the site building threads featured. But if you sign up as an affiliate, I'd be happy to send you the links to the featured threads each week. That way, you can poke around in the forum to your heart's content and aslo be sure that you don't the featured threads.
And, hey, if you're so inclined, you can pick up some additional income promoting what I think is by far the best system for building profitable websites on the Web.
Jeff
Wednesday, November 16, 2005
Reselling the Hottest Products
Oops. I neglected something last night, didn't I. I went through how to determine what products are in high demand, but said absolutely nothing about how to obtain them to resell them. Well, let's take care of that tonight.
Having found products that people are looking for, there are three places I would check to obtain them:
Worldwide Brands is the 900 pound gorilla of wholesale lists. Their list is current and they go to great pains to make sure all businesses on their list are the true source of the products. They have no place on their lists for middlemen who position themselves to do nothing but take a cut out of retailers' profits.
I have set up dropshipping arrangements with businesses on their list and I have helped clients get into their list and have been impressed with them in both capacities. You can read about my experiences with them in my review of their service.
Last time I checked, they feature over 2,000,000 products by over 4000 brand names, so they have a ton of products that you can hook up with through their easily searchable list.
Hienote Dropship directory
Hienote is a growing dropship directory. It's not as big as Worldwide Brands, but has a good selection, too. They aspire to compete with Worldwide Brands as the premier dropship directory and work hard at it. I've worked with them the same as I have with Worldwide Brands and you can read my review of them as well as a comparison of the two.
Contacting manufacturers directly
How to contact major brand name manufacturers directly without looking like a wannabe is way too complicated to deal with here, but I can direct you to an excellent ebook on the subject. Janiece Smith learned by trial and error how to win the confidence of major brand name manufacturers and resell their products on eBay.
She put her system down in an ebook, "How An Overworked, Traveling, Soggy Sandwich Eating Dental Hygienist Made up to $11,212.00 a Month--100% Online." Quite a title, but a good ebook. Personally, what really can get you expertise in working with major brand name companies is her personal mentoring course, but that's open only to buyers of her book.
The book can give you a start, though. And you'll be in position for when she advertises an opening in her personal mentoring class, which is a REAL ton of amazing information.
Jeff
Oops. I neglected something last night, didn't I. I went through how to determine what products are in high demand, but said absolutely nothing about how to obtain them to resell them. Well, let's take care of that tonight.
Having found products that people are looking for, there are three places I would check to obtain them:
- Worldwide Brands Dropship Directory
- Hienote Dropship Directory
- Direct with the manufacturer
Worldwide Brands is the 900 pound gorilla of wholesale lists. Their list is current and they go to great pains to make sure all businesses on their list are the true source of the products. They have no place on their lists for middlemen who position themselves to do nothing but take a cut out of retailers' profits.
I have set up dropshipping arrangements with businesses on their list and I have helped clients get into their list and have been impressed with them in both capacities. You can read about my experiences with them in my review of their service.
Last time I checked, they feature over 2,000,000 products by over 4000 brand names, so they have a ton of products that you can hook up with through their easily searchable list.
Hienote Dropship directory
Hienote is a growing dropship directory. It's not as big as Worldwide Brands, but has a good selection, too. They aspire to compete with Worldwide Brands as the premier dropship directory and work hard at it. I've worked with them the same as I have with Worldwide Brands and you can read my review of them as well as a comparison of the two.
Contacting manufacturers directly
How to contact major brand name manufacturers directly without looking like a wannabe is way too complicated to deal with here, but I can direct you to an excellent ebook on the subject. Janiece Smith learned by trial and error how to win the confidence of major brand name manufacturers and resell their products on eBay.
She put her system down in an ebook, "How An Overworked, Traveling, Soggy Sandwich Eating Dental Hygienist Made up to $11,212.00 a Month--100% Online." Quite a title, but a good ebook. Personally, what really can get you expertise in working with major brand name companies is her personal mentoring course, but that's open only to buyers of her book.
The book can give you a start, though. And you'll be in position for when she advertises an opening in her personal mentoring class, which is a REAL ton of amazing information.
Jeff
Finding the Hottest Products
Want to keep an eye on what are the hottest products? Here are a few ways.
Amazon Wish Lists
Amazon, as you may know, makes it possible for you to select items that you would like in a wish list and then make your wish list available to your friends and family who, well, might just be thinking of buying you something.
But did you know that they also aggregate everybody's wish lists into a series of pages that show the most popular items on Amazon wish lists
. Talk about a great place to find out what people want!
eBay Hot Category Report
eBay doesn't offer a report on most popular products, but gives you one on most popular categories in its eBay Hot Category Report. This 40+ page report shows the most searched subcategories in each eBay category. Another source of great information.
Shopping.com Consumer Demand Index
Another source of interesting information is Shopping.com's Consumer Demand Index. It shows you up to 100 of the most searched products during the past week, as well as trend information about the terms that are growing in popularity the fastest. And each week it breaks down one popular search category into the most highly searched products in that category.
eBay's Want It Now
This won't necessarily show you the hottest products, but it will show you specific items that people are searching for. Want It Now allows eBay buyers to post a notice that they are looking for a particular item so sellers can see if they can find it for them. As I say, you'll likely find very specific requests in here, but if you pay attention, you can spot some trends in your niche.
Hot Item Finder
This is a third-party service that gathers information from eBay and organizes it to show you the hottest selling items in any category you choose. It kind of takes eBay's Hot Category Report one step further.
Jeff
Want to keep an eye on what are the hottest products? Here are a few ways.
Amazon Wish Lists
Amazon, as you may know, makes it possible for you to select items that you would like in a wish list and then make your wish list available to your friends and family who, well, might just be thinking of buying you something.
But did you know that they also aggregate everybody's wish lists into a series of pages that show the most popular items on Amazon wish lists
. Talk about a great place to find out what people want!eBay Hot Category Report
eBay doesn't offer a report on most popular products, but gives you one on most popular categories in its eBay Hot Category Report. This 40+ page report shows the most searched subcategories in each eBay category. Another source of great information.
Shopping.com Consumer Demand Index
Another source of interesting information is Shopping.com's Consumer Demand Index. It shows you up to 100 of the most searched products during the past week, as well as trend information about the terms that are growing in popularity the fastest. And each week it breaks down one popular search category into the most highly searched products in that category.
eBay's Want It Now
This won't necessarily show you the hottest products, but it will show you specific items that people are searching for. Want It Now allows eBay buyers to post a notice that they are looking for a particular item so sellers can see if they can find it for them. As I say, you'll likely find very specific requests in here, but if you pay attention, you can spot some trends in your niche.
Hot Item Finder
This is a third-party service that gathers information from eBay and organizes it to show you the hottest selling items in any category you choose. It kind of takes eBay's Hot Category Report one step further.
Jeff
Tuesday, November 15, 2005
Getting Traffic to Your Site Sideways
If you could choose any three keywords for your site to dominate, what would they be? More likely than not, you'd choose very broad keywords that are extremely high traffic and highly competitive.
Hey, we'd all love the kind of traffic those highly searched keywords get, but, to be honest, very broad keywords don't do a tightly focused ecommerce site much good. Most broad keywords can represent hundreds of loosely related things that people might look for.
How can broad keywords do an ecommerce site any good? Here's something one site owner did to turn a highly searched phrase into a quality source of traffic.
He sold baby furniture, so he kept an eye out for any keywords having to do with babies. He kept seeing the keyword "baby names" consistently getting tons of searches. But how could he legitimately tap into that traffic?
He created a separate site devoted strictly to—you guessed it—baby names. He put together every conceivable list of baby names—most popular baby names last year, Biblical baby names, African, Hispanic, dozens of lists. Alongside each list, he had a subtle pitch for his baby furniture site.
He worked hard to build that baby name site to top ten positions for a wide variety of related keywords. And as his traffic grew to his baby name site, his traffic also grew to his baby furniture site.
Rather than ignoring this large group of searchers or trying to drag them into a site that didn't offer much of what they were looking for, he built a site that provided the most complete information anyone looking for baby names could want. He won their trust. And the searchers—who obviously were going to need baby furniture at some point anyway—felt much more comfortable sliding over to that other site right now than doing a cold search for baby furniture somewhere down the road.
He brought them into his site sideways. What are some ways you can do the same?
Jeff
If you could choose any three keywords for your site to dominate, what would they be? More likely than not, you'd choose very broad keywords that are extremely high traffic and highly competitive.
Hey, we'd all love the kind of traffic those highly searched keywords get, but, to be honest, very broad keywords don't do a tightly focused ecommerce site much good. Most broad keywords can represent hundreds of loosely related things that people might look for.
How can broad keywords do an ecommerce site any good? Here's something one site owner did to turn a highly searched phrase into a quality source of traffic.
He sold baby furniture, so he kept an eye out for any keywords having to do with babies. He kept seeing the keyword "baby names" consistently getting tons of searches. But how could he legitimately tap into that traffic?
He created a separate site devoted strictly to—you guessed it—baby names. He put together every conceivable list of baby names—most popular baby names last year, Biblical baby names, African, Hispanic, dozens of lists. Alongside each list, he had a subtle pitch for his baby furniture site.
He worked hard to build that baby name site to top ten positions for a wide variety of related keywords. And as his traffic grew to his baby name site, his traffic also grew to his baby furniture site.
Rather than ignoring this large group of searchers or trying to drag them into a site that didn't offer much of what they were looking for, he built a site that provided the most complete information anyone looking for baby names could want. He won their trust. And the searchers—who obviously were going to need baby furniture at some point anyway—felt much more comfortable sliding over to that other site right now than doing a cold search for baby furniture somewhere down the road.
He brought them into his site sideways. What are some ways you can do the same?
Jeff
Sunday, November 13, 2005
Keeping Up With the Latest on Your Site's Topic With SearchIt!
The SearchIt! free search tool consists of a window with two dropdown boxes and two text boxes. In the two dropdown boxes, you select the type of search you want to do. In the two text boxes, you select the search criteria (such as keywords or URLs) you want to use.
Rather than repeat the introductory info about SearchIt! that I shared previously, I suggest that you see the October 2nd blog for this information. Or simply realize that it is important to click all the links and read all the instructions that SearchIt! tells you to do.
You'll find SearchIt! A LOT easier and more valuable to use if you do that.
Using SearchIt!
Last week we looked at using SearchIt! for finding content that you can either copy or adapt--copyright-free--or use for researching original content to put on your site. This week we'll look at the tools that help you keep up to date with the latest info on your topic area.
In the Step 1 dropdown box, scroll down under C-T-P-M and select Blog/RSS Search.
Click the dropdown box for Step 2: Select Search Type. You'll see the following options.
Google Blog Search, Clusty Blogs Search, Technorati Blog Search
Let's start by looking at the first three options. These options let you search for the latest blog postings about your topic on either Google, Clusty, or Technorati blog search engines.
Type a keyword or keyword phrase in the Step 3 box. Click the SearchIt! button. Read the information page about this search and click the link at the bottom of that page to show your results.
Feedster Blog/RSS Search and Syndic8 RSS Search
Both of these options allow you to search RSS feeds for your topic matter. Or, by entering an URL (but without the http:// or the www.), you can search for any comments in RSS feeds about your site or a competitor's site.
Type a keyword or URL into the Step 3 box. Click the SearchIt! button. Click the search results link at the bottom of the page to show your results.
Google RSS Content Search or Yahoo! Content Search
Similarly, these two options let your search Google's and Yahoo!'s news feeds for any recent posts about your topic.
Type a keyword into the Step 3 box. Click the SearchIt! button. Again, read the introductory page for more tips and then click the link at the bottom of the page to see your results.
Yahoo! RSS Domain Search
This one is the one to use if you want to find a blog done by a specific website.
Type a domain name (but without the http:// or the www.) in the Step 3 box and click the SearchIt! button. Click the link at the bottom of the page to see your results.
Next week
This Sunday, I've covered just one set of options for finding the latest info about your topic so you can keep current on the content for your site, Next week I'll cover some interesting ways to test the effectiveness of your website.
All in all, SearchIt! can find you lots of valuable information. The main thing to remember is to READ THE DIRECTIONS. With as many tools packed into this one interface, you're not going to take one look at it and intuitively understand how to use every one of them. But the directions they give are easy, and they do more than just tell you how to use each tool; they also throw in tips on how to use the results you receive to make your site more successful.
SearchIt! is one of these free tools that really produces value for you. I recommend that you check it out and make it a part of your web marketing arsenal.
Jeff
The SearchIt! free search tool consists of a window with two dropdown boxes and two text boxes. In the two dropdown boxes, you select the type of search you want to do. In the two text boxes, you select the search criteria (such as keywords or URLs) you want to use.
Rather than repeat the introductory info about SearchIt! that I shared previously, I suggest that you see the October 2nd blog for this information. Or simply realize that it is important to click all the links and read all the instructions that SearchIt! tells you to do.
You'll find SearchIt! A LOT easier and more valuable to use if you do that.
Using SearchIt!
Last week we looked at using SearchIt! for finding content that you can either copy or adapt--copyright-free--or use for researching original content to put on your site. This week we'll look at the tools that help you keep up to date with the latest info on your topic area.
In the Step 1 dropdown box, scroll down under C-T-P-M and select Blog/RSS Search.
Click the dropdown box for Step 2: Select Search Type. You'll see the following options.
- Google Blog Search
- Clusty Blogs Search
- Technorati Blog Search
- Feedster Blog/RSS Search
- Syndic8 RSS Search
- Google RSS Content Search
- Yahoo! RSS Content Search
- Yahoo! RSS Domain Search
Google Blog Search, Clusty Blogs Search, Technorati Blog Search
Let's start by looking at the first three options. These options let you search for the latest blog postings about your topic on either Google, Clusty, or Technorati blog search engines.
Type a keyword or keyword phrase in the Step 3 box. Click the SearchIt! button. Read the information page about this search and click the link at the bottom of that page to show your results.
Feedster Blog/RSS Search and Syndic8 RSS Search
Both of these options allow you to search RSS feeds for your topic matter. Or, by entering an URL (but without the http:// or the www.), you can search for any comments in RSS feeds about your site or a competitor's site.
Type a keyword or URL into the Step 3 box. Click the SearchIt! button. Click the search results link at the bottom of the page to show your results.
Google RSS Content Search or Yahoo! Content Search
Similarly, these two options let your search Google's and Yahoo!'s news feeds for any recent posts about your topic.
Type a keyword into the Step 3 box. Click the SearchIt! button. Again, read the introductory page for more tips and then click the link at the bottom of the page to see your results.
Yahoo! RSS Domain Search
This one is the one to use if you want to find a blog done by a specific website.
Type a domain name (but without the http:// or the www.) in the Step 3 box and click the SearchIt! button. Click the link at the bottom of the page to see your results.
Next week
This Sunday, I've covered just one set of options for finding the latest info about your topic so you can keep current on the content for your site, Next week I'll cover some interesting ways to test the effectiveness of your website.
All in all, SearchIt! can find you lots of valuable information. The main thing to remember is to READ THE DIRECTIONS. With as many tools packed into this one interface, you're not going to take one look at it and intuitively understand how to use every one of them. But the directions they give are easy, and they do more than just tell you how to use each tool; they also throw in tips on how to use the results you receive to make your site more successful.
SearchIt! is one of these free tools that really produces value for you. I recommend that you check it out and make it a part of your web marketing arsenal.
Jeff
One Stop Web Support Newsletter #16 On Its Way
I just finished the November 13 issue of the One Stop Web Support newsletter. It will feature the following articles:
- Part 1 of a three part series on Three Attitudes that Short-Circuit Most New Businesses
- A review of Ezine Announcer
- A review of Storage Auction Secrets
- A special guest article by product sourcing expert Chris Malta: Is Santa's Sleigh Big Enough for YOUR Business?
If you're interested but haven't subscribed (it's free, you know), you can check the newsletter signup page and get $250 worth of free gifts for signing up. Enjoy!
Jeff
© 2005, 2006, 2007, 2008, 2009, 2010 Jeff Baas, One Stop Web Support
