Saturday, January 16, 2010
Is Online Business Really an Escape from the World?
Lots of people go into business online with the idea of escaping the daily work world. Many picture a life where they don't have to deal with bosses or irritating co-workers.
They picture a life where they can wear what they want, work when they want, and do what they want without bosses telling them otherwise. They picture a life without having to wrestle with co-workers over how to do things. They picture a life that doesn't force them to pick up the slack from a lazy or incompetent co-workers in order to avoid having their joint tasks fail.
In other words, they picture a life where everybody leaves them alone.
Internet marketing doesn't work that way, though. In any business, there's this little thing called CUSTOMERS. If you try to cut yourself off from potential customers, they never become PAYING customers. And if you don't get any paying customers... well your refrigerator gets miiiiiighty empty.
If you're starting a business to get away from people, you're going to change that attitude -- or you're going to fail. It's that simple. If anything, starting a business puts you that much closer to a lot more people.
Your contact with them involves more than just sharing responsibility with them for getting tasks done. You have to be able to get into their heads. You have to be able to identify and fill their needs.
Starting a business is not an escape from people. It's a commitment to embrace people more than ever. If you can't -- or don't want to -- interact with others, starting a business isn't for you.
Over the next few days, we look at embracing others. I'll share with you some stories of how I went from isolation to socialization in my business and the differences that change made. And I'll share some ideas of how to get started making any shifts you need to make in your thinking to make your business more successful.
Tomorrow, I'll tell you how working at home nearly drove me back into the 9-5 work world. See you then!
Jeff
Lots of people go into business online with the idea of escaping the daily work world. Many picture a life where they don't have to deal with bosses or irritating co-workers.
They picture a life where they can wear what they want, work when they want, and do what they want without bosses telling them otherwise. They picture a life without having to wrestle with co-workers over how to do things. They picture a life that doesn't force them to pick up the slack from a lazy or incompetent co-workers in order to avoid having their joint tasks fail.
In other words, they picture a life where everybody leaves them alone.
Internet marketing doesn't work that way, though. In any business, there's this little thing called CUSTOMERS. If you try to cut yourself off from potential customers, they never become PAYING customers. And if you don't get any paying customers... well your refrigerator gets miiiiiighty empty.
If you're starting a business to get away from people, you're going to change that attitude -- or you're going to fail. It's that simple. If anything, starting a business puts you that much closer to a lot more people.
Your contact with them involves more than just sharing responsibility with them for getting tasks done. You have to be able to get into their heads. You have to be able to identify and fill their needs.
Starting a business is not an escape from people. It's a commitment to embrace people more than ever. If you can't -- or don't want to -- interact with others, starting a business isn't for you.
Over the next few days, we look at embracing others. I'll share with you some stories of how I went from isolation to socialization in my business and the differences that change made. And I'll share some ideas of how to get started making any shifts you need to make in your thinking to make your business more successful.
Tomorrow, I'll tell you how working at home nearly drove me back into the 9-5 work world. See you then!
Jeff
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Y! MyWeb
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