Fly on the E-Commerce Cyberwall

Google AdWords Tips: When You Want Traffic FAST!
Getting targeted traffic is always on every business owner's mind. So we'll take this week to look at the absolute quickest way of bringing visitors to your site, pay-per-click (PPC) advertising.

Of course, that speed in attracting visitors comes at a price. You can't do PPC marketing without spending any money. You pay for every visitor you receive through these ads.

This strategy, therefore, is not for you if you have no money to invest in promotion. It is not for you if you're starting your business on a shoestring and need strategies that rely on investing your time instead of your money.

That said, though, it is almost impossible to beat when it comes to how quickly it can generate traffic. Set up an account in the morning and you can be seeing visitors from it by noon.

That's why it's the strategy of choice for many established marketers when they enter a new market. I'll give this warning, though. It can also be an enormous money drain if you go into it blind and don't consistently track and improve your ads. You have to approach AdWord intelligently.

Over the rest of the week, I'll share tips about using PPC profitably. I'll share:

• The best sources of PPC traffic
• The three key rules for keeping your PPC advertising profitable
• An absolute must for PPC advertising that almost all beginners overlook
• The essential questions to ask yourself before starting PPC advertising
• My favorite resources for PPC marketing
  

Admittedly, this week will be a basic-to-intermediate look at PPC advertising in general and Google AdWords specifically. I won't go all the way back to ground zero and explain, "This is what Google is," or "This is what an ad is."

I'll assume you know enough to set up your ads without me walking you through the basic steps. This will be more along the lines of what to do to keep your bank account from being drained by common AdWords mistakes.

I won't go into advanced strategies, though. If you're already fairly advanced in Google AdWords and want to step up to play with the AdWords big boys, you might want to check out a very special event that is starting soon.

One of my mentors, Perry Marshall, is teaming with copywriting legend John Carlton to hold an eight-week, online workshop called Adwords Copywriting Intensive that starts next week.

This workshop will apply all of John Carlton's copywriting genius to Google ads, opt-in pages, sales letters and email followup (the killer "sales funnel" developed by Perry that STILL is the top producing formula online).

WARNING: this workshop is NOT for beginners. But if you think you have what it takes to boost your AdWords skills to the upper echelon, by all means check it out!
Jeff

Labels: Google AdWords, John Carlton, pay-per-click advertising, Perry Marshall